DSpace Coleção:https://repositorio.ufpb.br/jspui/handle/123456789/110532026-11-01T00:26:10Z2026-11-01T00:26:10ZMontagem e conflito : aplicação dos princípios eisensteinianos na produção de trailers de esportes de combateQueiroz, Gabriel Félixhttps://repositorio.ufpb.br/jspui/handle/123456789/396502026-10-29T06:10:28Z2026-04-09T00:00:00ZTítulo: Montagem e conflito : aplicação dos princípios eisensteinianos na produção de trailers de esportes de combate
Autor(es): Queiroz, Gabriel Félix
Orientador: Maschio, Alexandre Vieira
Abstract: This research investigates the applicability of the principles of montage and the concept of
"conflict" formulated by Sergei Eisenstein in contemporary audiovisual production,
specifically in combat sports trailers (Boxing and MMA). The main objective is to analyze
how montage and the use of different shots, along with the collision of images, can enhance
the dramatic narrative and the viewer's sensory perception in content of high physical
intensity. Methodologically, the study is characterized as a qualitative action research,
integrating the classical theoretical framework of Russian montage with emerging production
technologies. The results demonstrate that the application of Eisenstein's rhythmic, tonal, and
intellectual montage categories not only preserves the informative clarity of the sporting event
but also elevates the trailer to an aesthetic level that translates the visceral nature of combat
across various languages. It is concluded that the symbiosis between traditional
cinematographic theory and modern digital tools offers new possibilities for audiovisual
language in digital media.
Editor: Universidade Federal da Paraíba
Tipo: TCC2026-04-09T00:00:00ZEngajamento e proteção animal : um estudo de caso do perfil de Instagram da ONG "Proteção Animal Mundial"Freire, Giovanna Soares de Lunahttps://repositorio.ufpb.br/jspui/handle/123456789/396382026-10-28T06:11:04Z2026-08-04T00:00:00ZTítulo: Engajamento e proteção animal : um estudo de caso do perfil de Instagram da ONG "Proteção Animal Mundial"
Autor(es): Freire, Giovanna Soares de Luna
Orientador: Liensen, Maurício
Abstract: The growth of Instagram as a communication channel has transformed the way non-
governmental organizations (NGOs) relate to their audiences, turning the platform into a
strategic space for awareness, mobilization, and the strengthening of social causes. This paper
aims to study the digital communication of Proteção Animal Mundial Brasil (World Animal
Protection Brazil) on Instagram, identifying the communicational strategies present in its posts
and their relationship with the platform's performance indicators. This is a case study,
developed from the analysis of 115 posts published on the organization's official profile
between January and March 2026, categorized by format, institutional campaign, and cover
type, and related to indicators extracted through the Emplifi platform. The results show that
post format has a significant influence on performance, with reels outperforming carousels and
static posts across all metrics analyzed, and that posting frequency alone does not determine the
reach and engagement of content. It is concluded that Instagram has established itself as a
strategic space for mobilization and relationship-building between the organization and its
audiences, in which choices related to format, theme, and design play a central role in expanding
the reach of the animal protection cause in the digital environment.
Editor: Universidade Federal da Paraíba
Tipo: TCC2026-08-04T00:00:00ZManguetour : aplicativo para mediação dos pontos turísticos do Recife antigoMedeiros, Leticia Maria Alves dehttps://repositorio.ufpb.br/jspui/handle/123456789/396232026-10-23T06:10:07Z2026-08-06T00:00:00ZTítulo: Manguetour : aplicativo para mediação dos pontos turísticos do Recife antigo
Autor(es): Medeiros, Leticia Maria Alves de
Orientador: Morais, Cleber Matos de
Abstract: The present work aims to develop the "MangueTour" prototype, a mobile
application designed to mediate access to the tourist attractions of Recife Antigo.
Based on the observation that information about the region's cultural attractions is
scattered across different platforms, a unified digital catalog is proposed, integrating
tourist exploration and gamification, offering the user collectible stamps for each
visited location and a personalized postcard as a final reward. The research is
theoretically grounded in the concepts of digital cultural tourism, gamification, and
interface design. Methodologically, the development process followed three phases:
field research for mapping the tourist attractions, the construction of the design
system (color palette, typography, logo, icons, and stamps), and the elaboration of
high-fidelity mockups. As a result, 13 screens were designed, composing the
application's complete navigation flow, from login to the final postcard achievement.
Thus, the application seeks to promote the appreciation and democratization of
access to Recife's culture, also offering a replicable model for other digital cultural
tourism contexts.
Editor: Universidade Federal da Paraíba
Tipo: TCC2026-08-06T00:00:00ZIdentidade visual em movimento : motion design aplicado na criação de vinheta do streaming AruandaPlayFernandes, Eliel Victor Albuquerquehttps://repositorio.ufpb.br/jspui/handle/123456789/396222026-10-23T06:10:03Z2026-08-03T00:00:00ZTítulo: Identidade visual em movimento : motion design aplicado na criação de vinheta do streaming AruandaPlay
Autor(es): Fernandes, Eliel Victor Albuquerque
Orientador: Nascimento, Maurício Augusto Pimentel Liesen
Abstract: This work aims to create a new animated intro for the Paraíba streaming platform
AruandaPlay using contemporary principles and techniques of motion graphics
design. A bibliographic and documentary survey was carried out on the production of
intros and the creative process within the scope of animation in motion graphics.
Practical development was structured into three phases: analytical, creative, and
executive. In the analytical phase, the visual elements of the platform's logo, the
original AruandaPlay intro, references from the streaming market, and the aesthetics
of the movie Aruanda (1960) were investigated to guide the project's creation
process. Moving to the creative phase, based on the references captured during the
previous phase, the concept of the new intro was developed, detailing its visual and
narrative content through the elaboration of style frames and storyboard. Finally, in
the executive phase, all technical and theoretical knowledge was applied in the
production of the final animation using Adobe Creative Cloud ecosystem software.
The conclusion highlights the delivery of an audiovisual product aligned with industry
standards, while valuing regional cultural identity and the essence of the brand,
pointing toward its future implementation on the platform and opening new horizons
for productions in the field.
Editor: Universidade Federal da Paraíba
Tipo: TCC2026-08-03T00:00:00Z