DSpace Coleção:https://repositorio.ufpb.br/jspui/handle/123456789/110972026-04-11T08:45:08Z2026-04-11T08:45:08ZEstratégias de marketing e a influência no comportamento de consumo alimentar de jovensCosta, Tennilly Azevedo Soareshttps://repositorio.ufpb.br/jspui/handle/123456789/358842025-09-20T06:03:51Z2025-04-11T00:00:00ZTítulo: Estratégias de marketing e a influência no comportamento de consumo alimentar de jovens
Autor(es): Costa, Tennilly Azevedo Soares
Orientador: Abreu, Nelsio Rodrigues de
Abstract: This paper aims to discuss the consumption choices of young people aged between 18 and 25
in 2025, identifying how marketing techniques influence this public's eating habits, together
with the variables of income and gender. Furthermore, the work also demonstrates the
behaviour of generation Z in terms of a more active consumer in relation to the image of the
organisation and the socio-environmental responsibility of companies, thus demanding a good
positioning of the organisation to guarantee its continuity. The general objective of the
research is to analyse the relationship between food consumption choices among respondents
and the relationship with exposure to advertising campaigns, analysing the effects they have
on the behaviour of young people. In order to analyse this problem, a qualitative and
exploratory study was carried out using questionnaires with 106 respondents, all of whom
lived in João Pessoa. The questionnaires, available on Google Forms, were administered at
universities in João Pessoa, as well as on social networks, and the data was analysed in graphs
and tables on Google Sheets. Among the results obtained, it can be seen that generation Z
considers concern for environmental causes to be an important factor and that women opt for
delivery more than men. In addition, income is inversely related to consumption, especially
when it comes to going to restaurants, since the public with lower purchasing power goes
more often than the public with better conditions. The conclusion is that marketing strategies
have an influence on this public, and it is essential for companies to understand consumer
needs in order to make their products attractive.
Editor: Universidade Federal da Paraíba
Tipo: TCC2025-04-11T00:00:00ZConsumo de entretenimento sul-coreano: percepções e influências no comportamento de jovensOliveira, Renata Dantas dehttps://repositorio.ufpb.br/jspui/handle/123456789/358812025-09-20T06:03:42Z2025-04-15T00:00:00ZTítulo: Consumo de entretenimento sul-coreano: percepções e influências no comportamento de jovens
Autor(es): Oliveira, Renata Dantas de
Orientador: Oliveira, Renata Dantas de
Abstract: No abstract.
Editor: Universidade Federal da Paraíba
Tipo: TCC2025-04-15T00:00:00ZComer comer (saudável) é o melhor para poder crescer: análise das práticas alimentares de pais ou responsáveis por criançasSilva, Raoni Simplicio dahttps://repositorio.ufpb.br/jspui/handle/123456789/358802025-09-20T06:06:28Z2025-04-09T00:00:00ZTítulo: Comer comer (saudável) é o melhor para poder crescer: análise das práticas alimentares de pais ou responsáveis por crianças
Autor(es): Silva, Raoni Simplicio da
Orientador: Soares Neto, João Batista
Abstract: No abstract.
Editor: Universidade Federal da Paraíba
Tipo: TCC2025-04-09T00:00:00ZBasta, precisamos crescer: os desafios da tomada de decisãoMagalhaes, Rainner de Francahttps://repositorio.ufpb.br/jspui/handle/123456789/358772025-09-20T06:03:49Z2025-04-09T00:00:00ZTítulo: Basta, precisamos crescer: os desafios da tomada de decisão
Autor(es): Magalhaes, Rainner de Franca
Orientador: Silva, Alandey Severo Leite da
Abstract: The Case for Teaching presents the dilemma of 2 partners of a small technology company, who
differ in their views on how the company and its operations should expand. In the case under
discussion, the company, which already had a well-established commercial location in the
region, felt that the facilities could no longer accommodate the flow of customers, especially
on busy days. The co-owners also felt they had the ability to offer a greater variety of products
and services, even though the facilities would not support such expansions. This teaching case
aims to illustrate a complex decision-making process and its implications based on the story of
a small company. Although the expansion solution may seem simple at first glance, like every
decision in the business world, there are several variables that need to be analyzed before the
hammer can be made. Although the story is based on a real case, the dialogues present in this
work are fictional. It is from this context that this case develops, seeking to provide an overview
of the entire theoretical framework seen in the Administration degree such as decision-making
process, organizational relationships, cost analysis, location and strategic planning.
Editor: Universidade Federal da Paraíba
Tipo: TCC2025-04-09T00:00:00Z