https://repositorio.ufpb.br/jspui/handle/123456789/11115 2026-05-04T14:33:10Z 2026-05-04T14:33:10Z Silva, Maria Eduarda dos Santos https://repositorio.ufpb.br/jspui/handle/123456789/28930 2023-11-14T06:05:48Z 2023-06-14T00:00:00Z

Título: Bases de dados em arquivologia no Brasil: estudo da usabilidade na Base de Dados em Arquivística (BDA) e na Base de Dados Pesquisas Arquivísticas Brasileiras (PAB) Autor(es): Silva, Maria Eduarda dos Santos Orientador: Rocha, Maria Meriane Vieira da Abstract: Database configurations are an important resource that provide a means to store, access, and manage information. In Archival Science, especially in Brazil, databases geared towards the field are new and deserve to be explored by the academic community. Considering the role of these databases in the development of Archival Science as a scientific field and as a communication tool, this study aims to analyze the interface Base de Dados em Arquivística (BDA) and the Base de Dados Pesquisas Arquivísticas Brasileiras (PAB) regarding usability and its interaction with users. This is an exploratory-descriptive research, with a qualitative-quantitative approach, where the first phase involved a heuristic evaluation of the interface of the two databases, using the guidelines proposed by Nielsen and Tahir (2002). The results of this evaluation indicated that the interfaces of the two databases are adequate to most of the proposed guidelines. In addition, the interfaces are considered intuitive, user-friendly, and objective. The second phase consisted of applying a usability test, through a questionnaire to measure the satisfaction of the users of the mentioned databases. The results indicate that the users of BDA and PAB are satisfied with the usability of these databases, however, suggest improvements in the available options for search and information retrieval. Editor: Universidade Federal da Paraíba Tipo: TCC

2023-06-14T00:00:00Z Silva, Isabella Carla da https://repositorio.ufpb.br/jspui/handle/123456789/28368 2023-09-12T06:04:09Z 2021-12-16T00:00:00Z

Título: Plano de marketing como forma estratégica para desenvolver insights e ideias em tempos sem precedentes: um novo olhar para a Biblioteca Pública Juarez da Gama Batista/João Pessoa-PB Autor(es): Silva, Isabella Carla da Orientador: Pinheiro, Edna Gomes Abstract: The adoption of marketing in information units is based on contributing to management, with regard to its administration, promoting various benefits, such as the improvement of products/services and obtaining greater visibility and appreciation by the community where the drive is inserted. Objective analysis of the scenario of the internal and external environments of the public library Juarez da Gama Batista in João Pessoa - PB, with a view to proposing a marketing plan. It is a descriptive and exploratory research, from the point of view of the objectives, and from the perspective of approaching the problem, it is a research with a qualitative basis, configuring itself as a field study. It uses an open questionnaire as an instrument for data collection, consisting of 22 (twenty-two) questions, based on the labor dimensions that a library presents. It uses content analysis as a technique for analyzing empirical data. It examines the basic elements in the literature for the production of a marketing plan. It reveals the factors that the library needs to improve, henceforth analyzing the scenario of internal and external environments, in order to have a greater performance as an agent of sociocultural transformation. It concludes that the Juarez da Gama Batista Public Library needs to make use of marketing strategies in order to become noticeable to the public authorities and users, these potentials, internal and/or external, through a proposal for the preparation/implementation of a marketing plan to enable satisfactory results in accordance with your expectations and goals. Editor: Universidade Federal da Paraíba Tipo: TCC

2021-12-16T00:00:00Z Lima, Brenda Giovanna Magalhães https://repositorio.ufpb.br/jspui/handle/123456789/28367 2023-09-12T06:04:19Z 2022-06-20T00:00:00Z

Título: Desvios informacionais nos arquivos: incitando discussões Autor(es): Lima, Brenda Giovanna Magalhães Orientador: Silva, Jefferson Higino da Abstract: Informational deviations are discussed, relating them in the context of the archives. Methodologically, this research is characterized as being descriptive and exploratory, having a qualitative and bibliographic approach. An overview of the archives as testimonies of facts and actions is presented, in addition to pointing out, in a second moment, informational deviations experienced in society. Through this, it is noted how the activities of classification, evaluation, description, applied to archives, are subject to possible deviations. It is pointed out that ethics is a step to avoid the manipulation of records and data, as well as how essential it is to have a more critical view of the professional who is in front of the files, through the recognition of skills and competence. It is concluded that the archives can be manipulated, as they are reflections of human actions, and should, with these inferences, to another extent, weave future research to deepen on deviations and more specific strata in the field of Archival Science. Editor: Universidade Federal da Paraíba Tipo: TCC

2022-06-20T00:00:00Z Nascimento, Janiely da Silva https://repositorio.ufpb.br/jspui/handle/123456789/28366 2023-09-12T06:04:06Z 2022-12-19T00:00:00Z

Título: Do diagnóstico ao plano de marketing do Arquivo Central da UFPB: um estudo bibliográfico sobre infra-estrutura e recursos humanos Autor(es): Nascimento, Janiely da Silva Orientador: Teixeira e Silva, Juliane Abstract: The present study is aimed to diagnose the archive central UFPB , from the scenario analysis, in what concerns to infrastructure and human resources. For that, it is presented the importance of a marketing plan as a management guide to the archive. Marketing is approached as a management philosophy, which is compromised with the client. It is commented about how marketing could help the arquivist professional in improving his image before the community. In relation to the methodology, it is a descriptive research with qualitative approach. The search field is the archive central UFPB and the research subjects are the employees of its archive. Then, it was applied a questionnaire based on the SWOT analysis con un archivista the archive central UFPB, responsable de las actividades de difusión, in order to identify the strengths and the weaknesses of the internal environment and the opportunities and the threats of the external environment. As a result, it is proposed a marketing plan to the archive central UFPB, as a guiding tool of marketing actions to be adopted by the information unit. It is concluded that the marketing applied to archive should make part of the annual strategic planning and it can bring advantageous benefits as the positive image, the offer of products and services more agreed and the maintenance, conquer and customer loyalty Editor: Universidade Federal da Paraíba Tipo: TCC

2022-12-19T00:00:00Z