https://repositorio.ufpb.br/jspui/handle/123456789/1134 2026-05-07T11:28:47Z 2026-05-07T11:28:47Z Silva, Gustavo Rodrigues da https://repositorio.ufpb.br/jspui/handle/123456789/38000 2026-05-07T06:07:30Z 2026-04-13T00:00:00Z

Título: Resistência à inovação em organizações públicas: uma análise à luz da difusão da inovação e das rotinas institucionalizadas Autor(es): Silva, Gustavo Rodrigues da Orientador: Abrantes, Débora Karyne da Silva Abstract: This study aims to analyze the factors that contribute to resistance to the adoption of new technologies within the Paraíba State Company for Research, Rural Extension, and Land Regularization (EMPAER), an organization that provides technical assistance, land regularization, and research services throughout the state of Paraíba. It seeks to understand the challenges involved in the process of institutional modernization. The research is characterized as descriptive, with a quantitative approach, conducted through a data collection survey using a structured questionnaire applied to the institution’s employees. The theoretical framework is based on discussions of technological innovation, resistance to change, and the diffusion of innovation, drawing on authors such as Rogers (2003) and Lewin (1951), as well as reflections on modernization in the public sector. The results indicate that, although participants recognize the relevance of new technologies for improving work performance and service delivery, there are still significant barriers related to insufficient training, difficulties in adaptation, structural limitations, and the persistence of traditionally bureaucratic organizational practices. It was also observed that the acceptance of technological innovations is directly associated with the institutional support provided to employees during the change process. It is concluded that the effectiveness of technological modernization in EMPAER depends not only on the implementation of tools and systems, but also on continuous training, support, and encouragement for adaptation, fostering an organizational culture that is more open to innovation. Editor: Universidade Federal da Paraíba Tipo: TCC

2026-04-13T00:00:00Z Melo, Laís Raimundo de https://repositorio.ufpb.br/jspui/handle/123456789/37999 2026-05-07T06:07:29Z 2026-04-13T00:00:00Z

Título: O impacto das redes sociais no hábito de leitura dos estudantes universitários Autor(es): Melo, Laís Raimundo de Orientador: Nascimento, Francivaldo dos Santos Abstract: Social media networks have integrated the reality of the new generation since birth. Known as Generation Z composed of individuals born, on average, between the second half of the 1990s and 2010 they are frequently classified as digital natives, and this presence is equally expressive within the academic environment. In a scenario where digital media is in constant expansion, social networks directly impact young people in their interpersonal and academic relationships, as well as their reading habits, acting sometimes as an incentive and other 9 times as a source of distraction. Given this reality, the present study aimed to analyze the impact of social media on the reading habits of university students at UFPB Campus III. The research followed a qualitative and descriptive approach; for data collection and analysis, 12 undergraduate students from the Business Administration and Pedagogy programs were interviewed. The results revealed an ambiguity in the influence of social media on reading habits: while they promote quick access to diverse information and content, they also reduce the time dedicated to deep reading and cause concentration deficits due to excessive use. Therefore, there is a clear need to promote integration strategies between faculty and students, aiming to maximize digital benefits, strengthen literary engagement, and mitigate challenges. Among the obstacles faced by students in the academic environment are cognitive load (attention fragmentation), "skimming" (surface reading), infoxication (information overload), technological procrastination, and a decline in writing and spelling skills. Editor: Universidade Federal da Paraíba Tipo: TCC

2026-04-13T00:00:00Z Januário, Henrique Lins Salvino https://repositorio.ufpb.br/jspui/handle/123456789/37998 2026-05-07T06:07:27Z 2026-04-14T00:00:00Z

Título: A evolução das teorias administrativas e sua contribuição para o desenvolvimento social, econômico e organizacional Autor(es): Januário, Henrique Lins Salvino Orientador: Santos, Gabriela Tavares dos Abstract: Administration is an essential field of knowledge for the development of organizations and contemporary societies. In this context, this study aims to analyze how the historical evolution of administrative theories contributed to the consolidation of Administration as a fundamental area for social, economic, and organizational development. This is a qualitative, descriptive, and exploratory study conducted through a bibliographic review. Data collection was based on books and scientific articles selected according to relevance and timeliness criteria. Data analysis was carried out using content analysis techniques, allowing the identification of categories related to the evolution of administrative theories and their impacts. The results show that Administration evolved from a mechanistic approach, focused on efficiency and work rationalization, to a broader perspective that incorporates human, social, and strategic factors. Furthermore, it was found that different administrative theories, although developed in distinct contexts, are complementary and contribute to a more comprehensive understanding of organizations. It is concluded that Administration plays a fundamental role in societal development, being a dynamic and constantly evolving field capable of responding to contemporary challenges. Editor: Universidade Federal da Paraíba Tipo: TCC

2026-04-14T00:00:00Z Garcia, Rita de Cássia dos Anjos https://repositorio.ufpb.br/jspui/handle/123456789/37997 2026-05-07T06:07:26Z 2026-04-09T00:00:00Z

Título: Prontidão tecnológica e competências digitais dos estudantes do curso de administração, Campus III –Bananeiras: O Papel do Social Mídia na Comunicação Organizacional Autor(es): Garcia, Rita de Cássia dos Anjos Orientador: Nascimento, José Mancinelli Lêdo do Abstract: Digital transformation has reshaped organizational practices, requiring future administrators not only technical proficiency but also strategic competencies to operate in digital communication. In this context, this study aimed to evaluate the technological readiness and digital competencies of Administration students at the Federal University of Paraíba, Campus III – Bananeiras. The research adopted a mixed-method approach, combining documentary analysis of the curriculum, application of structured questionnaires to 73 students and 7 professors, and a structured interview with a professional active in the social media field. The results indicate that students demonstrate favorable technological readiness, characterized by optimism and operational familiarity with digital technologies. However, they reveal significant gaps in strategic competencies, such as interpreting metrics, configuring paid media campaigns, and developing editorial planning aligned with organizational objectives. The curriculum analysis showed that, although the program provides a solid theoretical foundation in classical Administration areas, content related to digital marketing and social media management is addressed in an incipient manner, representing less than 3% of the total course load. Faculty members acknowledge the strategic importance of the social media role but hold divergent views regarding the alignment between the education provided and market demands. The interviewed professional highlighted creativity, strategic thinking, and technical mastery of platforms as essential competencies, illustrating that academic education, while offering a conceptual foundation, does not fully prepare graduates for the challenges of digital communication. Therefore, it is observed that Administration education, although robust in its traditional foundations, needs to incorporate the digital competencies demanded by the contemporary market in a more organic and practical manner, particularly concerning strategic social media management. Curriculum revision, strengthening of applied extension projects, and the creation of spaces for practical experimentation are suggested as pathways to reduce the gap between academia and the market. Editor: Universidade Federal da Paraíba Tipo: TCC

2026-04-09T00:00:00Z