https://repositorio.ufpb.br/jspui/handle/123456789/29114 2026-09-01T13:51:24Z 2026-09-01T13:51:24Z Santos, Maria Karoliny Silva dos https://repositorio.ufpb.br/jspui/handle/123456789/38718 2026-08-20T06:12:13Z 2026-07-30T00:00:00Z

Título: Capacidade absortiva (ACAP) na gestão universitária: uma análise nos programas de iniciação científica e tecnológica em uma IFES Autor(es): Santos, Maria Karoliny Silva dos Abstract: Absorptive Capacity (ACAP) is an important organizational capability related to the acquisition, assimilation, transformation, and application of external knowledge. Within Federal Higher Education Institutions (FHEIs), these processes play a fundamental role in strengthening scientific and technological research. Thus, this study aimed to analyze how 4 absorptive capacity is developed in the university management of a Federal Higher Education Institution through its Scientific and Technological Initiation Programs. The research is characterized as qualitative, descriptive, and exploratory. Data were collected through semi structured interviews with seven members of the Institutional Committee for Scientific Initiation Programs (CIPIC) at the Federal University of Paraíba (UFPB) and subsequently analyzed using content analysis supported by ATLAS.ti software. The findings indicate that absorptive capacity is developed through practices of searching for, sharing, adapting, and applying scientific knowledge involving different institutional actors. The dimensions of acquisition, assimilation, transformation, and exploitation were identified throughout the research process. However, the effective application of knowledge is constrained by limitations related to infrastructure, financial resources, and access to external information. It is concluded that UFPB has institutional mechanisms that foster the development of absorptive capacity; however, its strengthening depends on greater investment, stronger integration among researchers, and the consolidation of institutional strategies focused on knowledge management and innovation. Editor: Universidade Federal da Paraíba Tipo: Artigo de Periódico

2026-07-30T00:00:00Z Silva, Suelen Andrade Monteiro da https://repositorio.ufpb.br/jspui/handle/123456789/38717 2026-08-20T06:12:31Z 2026-07-30T00:00:00Z

Título: Trabalho informal: é na informalidade que sou reconhecido Autor(es): Silva, Suelen Andrade Monteiro da Abstract: This study aims to analyze the role informal work plays in the lives of self-employed individuals, whether or not they have a background in administration. It is grounded in the concept of informal work as a form of independent entrepreneurship that operates outside the formal and legal frameworks of the labor market. The study employs a qualitative, descriptive approach guided by the deductive method, encompassing a diverse range of profiles: self- 3 employed individuals with and without administration training, graduates from other fields, and administration students. Data collection was conducted through semi-structured interviews, followed by a comprehensive and interpretive analysis. The main results reveal that entry into this type of work occurs in diverse ways, driven by economic necessity, family legacy, the pursuit of personal fulfillment, and market opportunities. A strong sense of being valued was observed among the interviewees, bolstered by word-of-mouth promotion and the strategic use of social media. Furthermore, a background in administration emerged as a key differentiator, providing practical tools in finance and marketing to navigate the paradox between autonomy and financial instability. Thus, informal work serves as a legitimate arena for autonomy, identity formation, and a means of subsistence, acting as a driver of local socioeconomic development. In conclusion, informal work fosters recognition through the act of entrepreneurship, even though practitioners still face challenges related to structural and financial vulnerabilities. Editor: Universidade Federal da Paraíba Tipo: Artigo de Periódico

2026-07-30T00:00:00Z Andrade, Renan Barbosa de https://repositorio.ufpb.br/jspui/handle/123456789/38716 2026-08-20T06:12:29Z 2026-07-23T00:00:00Z

Título: Qualidade percebida dos serviços educacionais e preparo profissional: uma análise com discentes do curso de Administração da UFPB – Campus IV Autor(es): Andrade, Renan Barbosa de Abstract: This study analyzed the perceived quality of educational services in the Business Administration program at the Federal University of Paraíba, Campus IV, and its association 4 with students perceived professional preparedness. It was a descriptive, correlational, quantitative, and cross-sectional survey with 113 students. The questionnaire, adapted from SERVQUAL, included sociodemographic data, 13 quality indicators distributed across faculty, curriculum and professional education, infrastructure and resources, and academic administrative services, as well as one indicator of professional preparedness. Data were analyzed using descriptive statistics, gap calculations, Cronbach’s alpha, and simple linear regression. All dimensions showed negative gaps. Faculty had the smallest average gap (-0.62), whereas infrastructure and resources had the largest (-0.93). The balance between theory and practice showed the largest individual gap (-1.19). The scale demonstrated good internal consistency (α = 0.843). Regression indicated a positive and significant association between perceived quality and professional preparedness, explaining 27.6% of its variation. The analysis indicates that the perceived quality of educational services is linked to professional education, suggesting that investments in interactive pedagogical methods, adequate infrastructure, and connections with the job market can increase students confidence to work in the field of Administration. Editor: Universidade Federal da Paraíba Tipo: Artigo de Periódico

2026-07-23T00:00:00Z Sacramento, Mariany Lohany Silva do https://repositorio.ufpb.br/jspui/handle/123456789/38715 2026-08-20T06:12:15Z 2026-08-04T00:00:00Z

Título: Mapeamento estratégico em uma rede de supermercados: propostas e diretrizes com base na Teoria U Autor(es): Sacramento, Mariany Lohany Silva do Abstract: Transformations in the supermarket sector, driven by shifts in consumer behavior and increased competition, have required supermarket chains to adopt strategies that foster cooperation, innovation, and adaptation to market demands. Against this backdrop, this study aimed to conduct a strategic mapping of a supermarket chain using the Interaction Dynamics of Interorganizational Learning (IOL) model, in order to propose strategic guidelines and actions grounded in Theory U. The study employed qualitative, exploratory, and descriptive research methods, utilizing coded and categorized interviews to gain deeper insight into the collected data. The results revealed established interorganizational relationships that were, however, concentrated on operational and commercial aspects, with limited strategic knowledge sharing among the chain's units. Based on this diagnosis, guidelines grounded in Theory U were proposed to strengthen collective learning, cooperation, and innovation. The study concludes that integrating the IOL model with Theory U provides a basis for enhancing strategic practices within supermarket chains. Editor: Universidade Federal da Paraíba Tipo: Artigo de Periódico

2026-08-04T00:00:00Z