PPGS https://repositorio.ufpb.br/jspui/handle/tede/7259 2026-08-10T00:18:43Z 2026-08-10T00:18:43Z Liberal, Fabio Guimarães https://repositorio.ufpb.br/jspui/handle/123456789/38561 2026-07-30T06:11:45Z 2015-02-11T00:00:00Z

Título: Aspectos morais por trás da "carne quente" : uma questão de gosto e (in) civilidade Autor(es): Liberal, Fabio Guimarães Orientador: Brito, Simone Magalhães Abstract: This work analyzes the relationship between civility and morality when related to the issue of meat consumption and slaughter of animals. To do so, we develop the research in an area where there is a remaining way of the slaughter practice. This place is Casa Amarela Market, located in the northern suburb of Recife, and its close open air market where live poultry are sold, many of them to be killed in a service of slaughter offered nearby. In this context, attended by a very heterogeneous public, we noticed a strong appreciation of fresh meat, "hot meat", as opposed to meat processed industrially. We try to analyze this predisposition according to Norbert Elias' logic of internalization of civilizing forms. Thus, we turn to the sociological understanding of the circumstances in which the informants are entitled to keep practicing the craft slaughter, an activity that suffers more social pressure then before due to the growing concern for animal welfare. The interest here is to identify the reasons why, in the midst of amenities and advertising appeals designed by meat and slaughter industry, certain individuals prefer to remain close to the most critical stage of meat eating. As a result of this discussion, this article raises some reflections on the moral implications that the civilizing process and food modernity evoke, especially concerning the treatment of animals. Editor: Universidade Federal da Paraíba Tipo: Dissertação

2015-02-11T00:00:00Z Silva, Mylena Serafim da https://repositorio.ufpb.br/jspui/handle/123456789/38416 2026-07-22T06:11:53Z 2025-11-25T00:00:00Z

Título: Territórios do trabalho informal: dinâmicas e desigualdades no comércio ambulante de João Pessoa-PB Autor(es): Silva, Mylena Serafim da Orientador: Rombaldi, Maurício Abstract: Informal work is not only a means of survival for millions of Brazilians today but also a determining factor in the territorial configurations of society. This intertwining between work and territory is understood here through street trade, popularly known as street vending. Focusing on the city of João Pessoa, in the state of Paraíba, this study aimed to analyze the different experiences of vulnerability among street vendors, comparing different territorial zones of the city. Three main zones of activity for these workers were identified: the city center, the coastal strip, and the areas surrounding major municipal events that occur periodically. The first two groups face the consequences of operating illegally according to local legislation, while the latter are the only ones recognized by the Municipal Code of Postures (1995) as a regular activity. All of them are exposed to the consequences of the lack of social protection at work, which is replaced by non-state arrangements aimed at mitigating various forms of social vulnerability. This research was carried out between 2021 and 2024, in the post-pandemic period. Methodological procedures included ethnography, interviews, and questionnaires designed to outline the profiles of these workers and their work practices in relation to the zones in which they operate. Editor: Universidade Federal da Paraíba Tipo: Tese

2025-11-25T00:00:00Z Maia, Artur Barbosa Lima https://repositorio.ufpb.br/jspui/handle/123456789/38033 2026-05-13T06:10:54Z 2025-06-18T00:00:00Z

Título: Bonita por natureza, moderna por vocação: publicidade e disputas midiáticas em torno de projetos urbanos em João Pessoa Autor(es): Maia, Artur Barbosa Lima Orientador: Medeiros, Rogério de Souza Abstract: This study examines the advertising discourses promoting and legitimizing the Parque Ecológico Sanhauá (PES) and the Programa João Pessoa Sustentável (PJPS), as well as their relationship with media narratives constructed and shared on digital platforms by communities affected by these urban projects. It analyzes the politics of signification and discursive struggles surrounding these initiatives by Prefeitura Municipal de João Pessoa (PMJP), focusing on the interplay between official discourse, primarily represented through the city’s audiovisual advertising, and counter-narratives disseminated via Instagram by grassroots groups like Associação de Mulheres do Porto do Capim and S.O.S 8 Comunidades. At the heart of these conflicts lies the planned forced displacement of residents from specific neighborhoods in João Pessoa. The research methodology involved: Identifying key discursive elements (both formal and thematic) within the promotional campaigns for PES and PJPS; Mapping the media narratives crafted by affected civil society groups regarding their positions on these projects.The urban conflicts surrounding PES and PJPS manifest as an asymmetrical "media imagery war". While the PMJP invests millions annually in institutional advertising—contracting agencies, production companies, and multimedia outlets (TV, radio, billboards, digital platforms) to ensure broad corporate-style discursive reach— affected communities operate with limited financial resources and labor division, resulting in constrained visibility. In this context, advertising functions as an institutional "weapon of war," constructing consent around specific urban imaginaries, notions of belonging, and transformation agendas. The PMJP’s narratives combine meanings like green city, solar city, historic city, growth, care and quality of life, framing the projects as embodiments of these ideals, with project-specific signifiers like - strategically deployed in relation to community discourses -, sustainability, innovation, efficiency, transparency, participation, development and progress. Affected populations reinterpret some of these signifiers through social media to legitimize their right to remain, while also generating alternative meanings about the projects, their neighborhoods, and João Pessoa itself. Beyond outright opposition, their communication fundamentally expresses a desire to be heard, to dialogue, and to participate in decisions about their territories. Editor: Universidade Federal da Paraíba Tipo: Tese

2025-06-18T00:00:00Z Arruda, Bernardo Fortes de Moura https://repositorio.ufpb.br/jspui/handle/123456789/37944 2026-04-29T06:10:15Z 2025-06-17T00:00:00Z

Título: Classes e classificações na cidade: disputas simbólicas entre frações de elite do Recife Autor(es): Arruda, Bernardo Fortes de Moura Orientador: Michetti, Miqueli Abstract: This thesis examines the symbolic disputes among upper-middle and upper-class fractions in Recife, focusing on how ways of living, classifying, and representing the city express social distinctions. The contrast between the North and South Zones reveals opposing lifestyles: the former tied to cultural capital and restraint, the latter to economic capital and real estate prestige. Beyond geography, these are socially constructed territories where groups seek recognition and legitimacy. Based on 80 interviews and participant observation, and drawing on Bourdieu, Sherman, Savage, Friedman, and Laurison, the study concludes that full membership in the elites requires not only income or location, but embodied dispositions and symbolic recognition. Editor: Universidade Federal da Paraíba Tipo: Tese

2025-06-17T00:00:00Z