https://repositorio.ufpb.br/jspui/handle/123456789/11097 2026-04-11T08:45:08Z https://repositorio.ufpb.br/jspui/handle/123456789/35884 Título: Estratégias de marketing e a influência no comportamento de consumo alimentar de jovens Autor(es): Costa, Tennilly Azevedo Soares Orientador: Abreu, Nelsio Rodrigues de Abstract: This paper aims to discuss the consumption choices of young people aged between 18 and 25 in 2025, identifying how marketing techniques influence this public's eating habits, together with the variables of income and gender. Furthermore, the work also demonstrates the behaviour of generation Z in terms of a more active consumer in relation to the image of the organisation and the socio-environmental responsibility of companies, thus demanding a good positioning of the organisation to guarantee its continuity. The general objective of the research is to analyse the relationship between food consumption choices among respondents and the relationship with exposure to advertising campaigns, analysing the effects they have on the behaviour of young people. In order to analyse this problem, a qualitative and exploratory study was carried out using questionnaires with 106 respondents, all of whom lived in João Pessoa. The questionnaires, available on Google Forms, were administered at universities in João Pessoa, as well as on social networks, and the data was analysed in graphs and tables on Google Sheets. Among the results obtained, it can be seen that generation Z considers concern for environmental causes to be an important factor and that women opt for delivery more than men. In addition, income is inversely related to consumption, especially when it comes to going to restaurants, since the public with lower purchasing power goes more often than the public with better conditions. The conclusion is that marketing strategies have an influence on this public, and it is essential for companies to understand consumer needs in order to make their products attractive. Editor: Universidade Federal da Paraíba Tipo: TCC 2025-04-11T00:00:00Z https://repositorio.ufpb.br/jspui/handle/123456789/35881 Título: Consumo de entretenimento sul-coreano: percepções e influências no comportamento de jovens Autor(es): Oliveira, Renata Dantas de Orientador: Oliveira, Renata Dantas de Abstract: No abstract. Editor: Universidade Federal da Paraíba Tipo: TCC 2025-04-15T00:00:00Z https://repositorio.ufpb.br/jspui/handle/123456789/35880 Título: Comer comer (saudável) é o melhor para poder crescer: análise das práticas alimentares de pais ou responsáveis por crianças Autor(es): Silva, Raoni Simplicio da Orientador: Soares Neto, João Batista Abstract: No abstract. Editor: Universidade Federal da Paraíba Tipo: TCC 2025-04-09T00:00:00Z https://repositorio.ufpb.br/jspui/handle/123456789/35877 Título: Basta, precisamos crescer: os desafios da tomada de decisão Autor(es): Magalhaes, Rainner de Franca Orientador: Silva, Alandey Severo Leite da Abstract: The Case for Teaching presents the dilemma of 2 partners of a small technology company, who differ in their views on how the company and its operations should expand. In the case under discussion, the company, which already had a well-established commercial location in the region, felt that the facilities could no longer accommodate the flow of customers, especially on busy days. The co-owners also felt they had the ability to offer a greater variety of products and services, even though the facilities would not support such expansions. This teaching case aims to illustrate a complex decision-making process and its implications based on the story of a small company. Although the expansion solution may seem simple at first glance, like every decision in the business world, there are several variables that need to be analyzed before the hammer can be made. Although the story is based on a real case, the dialogues present in this work are fictional. It is from this context that this case develops, seeking to provide an overview of the entire theoretical framework seen in the Administration degree such as decision-making process, organizational relationships, cost analysis, location and strategic planning. Editor: Universidade Federal da Paraíba Tipo: TCC 2025-04-09T00:00:00Z