https://repositorio.ufpb.br/jspui/handle/123456789/11125 2026-04-08T04:15:02Z https://repositorio.ufpb.br/jspui/handle/123456789/36762 Título: DO STREAMING A MESA: A INFLUÊNCIA DE DORAMAS NA POPULARIZAÇÃO DA GASTRONOMIA SUL-COREANA NO BRASIL Autor(es): SILVA, CARINA FLÁVIA PESSOA DA Orientador: CORREIA, CRISTIANE BEZERRA LIBÓRIO Abstract: This study aimed to understand the growing interest in South Korean cuisine in Brazil, a phenomenon stimulated by the global diffusion of cultural products, particularly television dramas known as K-dramas, which are part of the so-called Korean Wave (Hallyu). The main objective was to understand how these audiovisual productions affect the percepicion, interest, and consumption of traditional Korean dishes in Brazil. To this end, a qualitative and exploratory methodology was adopted, examining academic articles, books, and news reports. The results highlight that k-dramas are the primary driver of gastronomic interest, particularly among young, female audiences. This influence is reflected in measurable consumer behaviors, such as the significant increase in online searches for restaurants and recipes, as well as the inclusion of Korean dishes in daily routines, a process intensified by digital platforms. The influence of K-dramas goes beyond entertainment, changing the landscape in Brazil and converting food consumption into a meaningful experience of symbolic connection and cultural identity. This affirms the role of audiovisual media as an agent of cultural globalization Editor: Universidade Federal da Paraíba Tipo: TCC 2025-09-26T00:00:00Z https://repositorio.ufpb.br/jspui/handle/123456789/36206 Título: REINO DA ALEGRIA: PLANO DE NEGÓCIO PARA UMA EMPRESA DE FESTAS E BUFFET INFANTIL EM JOÃO PESSOA - PB. Autor(es): Lira, Diego Campos Orientador: Silva, Valéria Louise de Araújo Maranhão Saturnino Abstract: This study aims to develop a business plan for the implementation of a children’s party and buffet company in João Pessoa – PB, operating both in its own venue and in a home service format. The research, of a descriptive and exploratory nature, applied the SEBRAE-PR (2025) business plan model and conducted an online survey with 48 respondents, in order to identify consumer profiles, spending capacity, and expectations regarding children’s party services. The results revealed consistent demand, especially among families with children aged 0 to 12 years, mainly located in medium to high-income neighborhoods. Initial investments, fixed and variable costs, as well as revenue projections and economic-financial viability indicators were estimated, confirming the feasibility of the project. The findings indicate that the venture is both marketable and financially sustainable, with potential to establish itself as a competitive alternative in the local children’s events market. Editor: Universidade Federal da Paraíba Tipo: TCC 2025-09-24T00:00:00Z https://repositorio.ufpb.br/jspui/handle/123456789/36202 Título: HONGDAE HOT DOGS COREANOS: PLANO DE NEGÓCIO DE UM FOOD TRUCK EM JOÃO PESSOA – PB. Autor(es): CAVALCANTI, LUIZ HENRIQUE SAMPAIO Orientador: SILVA , VALÉRIA LOUISE DE ARAÚJO MARANHÃO SATURNINO Abstract: The present work aims to verify the economic and financial viability for the implementation of a Korean Hot Dogs Food Truck business model in the city of João Pessoa – PB, with the difference being the quality of the products and the type of cuisine offered, which is not yet widely explored and known in the city. To achieve this, initially, quantitative bibliographical research was carried out, of an exploratory and descriptive nature, then market research was presented using Google Forms, which sought to define the target audience, product price and other characteristics of the enterprise. The financial spreadsheet from SEBRAE – PR (2025) was also used, which obtained an estimate of fixed costs, variable costs, taxation and other needs of the company, indicating the financial viability of the project, with a return on investment in 30 months. Editor: Universidade Federal da Paraíba Tipo: TCC 2025-09-24T00:00:00Z https://repositorio.ufpb.br/jspui/handle/123456789/36156 Título: EMPRESAS JUNIORES DE GASTRONOMIA NAS UNIVERSIDADES FEDERAIS BRASILEIRAS. Autor(es): PINHO, JÚLIA MONTEIRO Orientador: SILVA, VALÉRIA LOUISE DE ARAÚJO MARANHÃO SATURNINO Abstract: The Junior Enterprise Movement (MEJ) has been consolidating in Brazil as an initiative that connects the academic environment to the market through entrepreneurial and innovative experiences. Although its presence is significant in fields such as Business Administration, Engineering, and Technology, its visibility remains low in other areas, especially Gastronomy. In this context, this study investigates the landscape of Gastronomy Junior Enterprises in Brazilian Federal Universities, identifying their distribution, modes of operation, and the main challenges they face. A significant scarcity of literature specifically addressing the intersection between Gastronomy and academic entrepreneurship was identified. The research, with a qualitative approach, applied nature, and descriptive and exploratory objectives, employed documental analysis, online interviews with members of Gastronomy Junior Enterprises, analysis of data available on networks and official movement platforms, in addition to a literature review. The results showed that the most recurrent challenges faced by these organizations are legal formalization, high turnover of members, and lack of adequate infrastructure. Editor: Universidade Federal da Paraíba Tipo: TCC 2025-09-23T00:00:00Z