https://repositorio.ufpb.br/jspui/handle/123456789/1134 2026-08-05T23:50:58Z https://repositorio.ufpb.br/jspui/handle/123456789/38545 Título: Tomada de decisão em micro e pequenas empresas do setor de serviços em municípios do interior da Paraíba Autor(es): Santos, Edlane Batista dos Orientador: Almeida, Milene Felix de Abstract: Decision-making is an essential process in organizations and is directly related to the definition of actions, strategies, and organizational direction. In the context of micro and small service enterprises, this process presents specific characteristics, particularly due to the concentration of decision-making in the hands of managers. Therefore, this study aimed to analyze the decision-making process in micro and small service enterprises located in municipalities in the interior of Paraíba, Brazil, focusing on the influence of managers on strategic decisions. This is a qualitative, descriptive, and exploratory study conducted through semi-structured interviews with ten managers. The collected data were analyzed using thematic analysis. The findings indicate that decision-making is centralized and strongly influenced by the managers' experience and perceptions. Decisions are primarily based on practical knowledge, while the use of managerial information and analytical tools remains limited. Furthermore, risk assessment is present, although carried out informally, and intuition serves as a complementary element, especially in situations of uncertainty. It is concluded that the decision-making process is adaptive, combining experience, information, and intuition. This study contributes to a broader understanding of decision-making in micro and small enterprises by highlighting the manager's role and emphasizing the importance of adopting more structured managerial practices. Editor: Universidade Federal da Paraíba Tipo: TCC 2026-07-15T00:00:00Z https://repositorio.ufpb.br/jspui/handle/123456789/38544 Título: Quem é rei nunca perde a majestade? Entre a Razão e a Intuição no Processo de Tomada de Decisão no Grupo Rei da Economia Autor(es): Cadete, Carolina Felipe Orientador: Almeida, Milene Felix de Abstract: No abstract Editor: Universidade Federal da Paraíba Tipo: TCC 2026-07-01T00:00:00Z https://repositorio.ufpb.br/jspui/handle/123456789/38000 Título: Resistência à inovação em organizações públicas: uma análise à luz da difusão da inovação e das rotinas institucionalizadas Autor(es): Silva, Gustavo Rodrigues da Orientador: Abrantes, Débora Karyne da Silva Abstract: This study aims to analyze the factors that contribute to resistance to the adoption of new technologies within the Paraíba State Company for Research, Rural Extension, and Land Regularization (EMPAER), an organization that provides technical assistance, land regularization, and research services throughout the state of Paraíba. It seeks to understand the challenges involved in the process of institutional modernization. The research is characterized as descriptive, with a quantitative approach, conducted through a data collection survey using a structured questionnaire applied to the institution’s employees. The theoretical framework is based on discussions of technological innovation, resistance to change, and the diffusion of innovation, drawing on authors such as Rogers (2003) and Lewin (1951), as well as reflections on modernization in the public sector. The results indicate that, although participants recognize the relevance of new technologies for improving work performance and service delivery, there are still significant barriers related to insufficient training, difficulties in adaptation, structural limitations, and the persistence of traditionally bureaucratic organizational practices. It was also observed that the acceptance of technological innovations is directly associated with the institutional support provided to employees during the change process. It is concluded that the effectiveness of technological modernization in EMPAER depends not only on the implementation of tools and systems, but also on continuous training, support, and encouragement for adaptation, fostering an organizational culture that is more open to innovation. Editor: Universidade Federal da Paraíba Tipo: TCC 2026-04-13T00:00:00Z https://repositorio.ufpb.br/jspui/handle/123456789/37999 Título: O impacto das redes sociais no hábito de leitura dos estudantes universitários Autor(es): Melo, Laís Raimundo de Orientador: Nascimento, Francivaldo dos Santos Abstract: Social media networks have integrated the reality of the new generation since birth. Known as Generation Z composed of individuals born, on average, between the second half of the 1990s and 2010 they are frequently classified as digital natives, and this presence is equally expressive within the academic environment. In a scenario where digital media is in constant expansion, social networks directly impact young people in their interpersonal and academic relationships, as well as their reading habits, acting sometimes as an incentive and other 9 times as a source of distraction. Given this reality, the present study aimed to analyze the impact of social media on the reading habits of university students at UFPB Campus III. The research followed a qualitative and descriptive approach; for data collection and analysis, 12 undergraduate students from the Business Administration and Pedagogy programs were interviewed. The results revealed an ambiguity in the influence of social media on reading habits: while they promote quick access to diverse information and content, they also reduce the time dedicated to deep reading and cause concentration deficits due to excessive use. Therefore, there is a clear need to promote integration strategies between faculty and students, aiming to maximize digital benefits, strengthen literary engagement, and mitigate challenges. Among the obstacles faced by students in the academic environment are cognitive load (attention fragmentation), "skimming" (surface reading), infoxication (information overload), technological procrastination, and a decline in writing and spelling skills. Editor: Universidade Federal da Paraíba Tipo: TCC 2026-04-13T00:00:00Z