https://repositorio.ufpb.br/jspui/handle/tede/5441 PROLING 2026-09-22T06:10:52Z https://repositorio.ufpb.br/jspui/handle/123456789/39186 Título: Publicidade infantil digital: análise de frames e estratégias multimodais no Youtube Autor(es): Ferreira, Solange Oliveira Orientador: Rodrigues, Tiago de Aguiar Abstract: This study investigates strategies for the activation of sociocognitive frames that are culturally shared and that organize meaning and guide the interpretation of the narrative-advertising discourse of the “Maria Clara & JP” YouTube channel. The channel is examined as a paradigmatic case of contemporary Brazilian children’s media culture, in which advertising occurs implicitly, becoming legitimized and embedded in children’s affective and playful routines, which increases its persuasive effectiveness and makes critical identification more difficult. Grounded in Frame Semantics, theories of multiliteracies, and studies on digital advertising discourse, the research adopts a qualitative approach based on the analysis of two representative videos selected for their clear use of multimodal persuasive practices. The qualitative case study is justified by the need to understand how meanings of consumption are legitimized through the articulation of language, cognition, and digital media. The analysis of these paradigmatic cases reveals the activation of specific and powerful frames, such as “product as a solution to learning difficulties” and “learning as a pleasurable experience linked to consumption,” supported by a multimodal persuasive strategy that integrates linguistic resources (imperative verbs, praise), visual resources (close-ups, gestures, facial expressions), and sound elements (cheerful soundtracks, punctual effects). Based on these findings, an educational folder was developed for the training of early-years teachers, aiming to pedagogically support the critical deconstruction of the frames and persuasive strategies identified, and to promote, in accordance with the BNCC and multiliteracies principles, the critical reading of digital advertising in Portuguese language education. Editor: Universidade Federal da Paraíba Tipo: Dissertação 2025-12-16T00:00:00Z https://repositorio.ufpb.br/jspui/handle/123456789/38904 Título: Aquisição de língua estrangeira: o desenvolvimento dos níveis linguísticos de fonologia, morfossintaxe e prosódia em crianças Autor(es): Freitas, Glória Maria Miranda de Orientador: Estivalet, Gustavo Lopez Abstract: Foreign language acquisition in childhood is a multifaceted process that involves the development of different linguistic levels in interaction with maturational, cognitive, and exposure-related factors. Therefore, this study aimed to investigate the development of different linguistic levels in Brazilian children who are learning English as a foreign language. Based on the language development model proposed by Skeide and Friederici (2016), this research seeks to understand how children in the process of linguistic development acquire the phonological, morphosyntactic, and prosodic levels in English, considering their prior knowledge of Brazilian Portuguese as their mother tongue. The experimental component of the study involved the creation of three psycholinguistic experiments designed to assess linguistic development at the phonological, morphosyntactic, and prosodic levels. The research was conducted at a private language school in the city of João Pessoa, Paraíba, Brazil (Cultura Inglesa Manaíra), and the participants were children enrolled at the school aged 6, 7, and 8 years, with exposure to English for 6, 12, 18, and 24 months. The presentation of the experiments and the participants’ responses were administered through Google Forms. In the phonological experiment, participants were exposed to audio recordings of words containing English phonemes that do not exist in Brazilian Portuguese (i.e., /˄, æ, ɵ, ð/). The task required participants to listen to three words and identify which one contained the previously presented phoneme. The morphosyntactic experiment addressed verbal inflectional regularity and word derivation using the suffixes –able and –ly. Participants were asked to listen to pairs of sentences containing correct and incorrect word forms and select the correct sentence. In the prosodic experiment, participants listened to sentences and selected the image that best corresponded to the sentence according to its prosody. The results indicated that children’s linguistic development partially follows the stages observed in first language acquisition, with differences associated with age and length of exposure to the foreign language. Age proved to be a determining factor at the phonological level, whereas length of exposure had a more significant influence on the morphosyntactic and prosodic levels. These findings suggest that, although foreign language acquisition follows some stages of the first language acquisition model, it is modulated by experiential factors and by transfer from the mother tongue. In addition to contributing to the understanding of linguistic processing in childhood foreign language acquisition contexts, this study offers relevant methodological contributions by proposing original experiments designed for a child population. Such instruments and results may serve as a basis for future research and for the improvement of pedagogical practices in foreign language teaching. Editor: Universidade Federal da Paraíba Tipo: Dissertação 2025-12-10T00:00:00Z https://repositorio.ufpb.br/jspui/handle/123456789/38843 Título: A construção da argumentação na notícia telejornalística: um estudo comparativo de notícias políticas no JN e JR Autor(es): Nascimento, Hugo Fernando da Silva Orientador: Nascimento, Erivaldo Pereira do Abstract: The year 2022 in Brazil was marked by social and political tensions, mainly resulting from the polarization between the two leading candidates in the polls, Lula and Bolsonaro. Naturally, the major television networks, through their newscasts, covered the campaigns of these candidates; however, not always in the same way, and they were sometimes accused by the public of favoring one side in the electoral disputes. That said, the present study investigates how argumentation was constructed in news reports broadcast by Rede Globo and Record on their flagship newscasts (Jornal Nacional and Jornal da Record), hereafter JN and JR, respectively. Our overall objective is to analyze how the semantic-argumentative phenomenon of polyphony, in its various facets, manifests itself in the oral texts of JN and JR in order to construct argumentation within the television news genre. This investigation is descriptive and qualitative in nature and is situated within the linguistic field of Argumentative Semantics. To build our corpus, we mapped the news reports aired in both newscasts throughout September 2022 and transcribed a total of 29 news items addressing political events related to the presidential campaign of the main candidates. Through comparative analysis, we sought to answer questions such as: which semantic-argumentative phenomena are most relevant to the construction of argumentation in television news? When reporting on the same event, do the aforementioned newscasts present similar or different semantic blocks? The main theoretical assumptions adopted were Carel’s Argumentative Theory of Polyphony (TAP) (2010; 2011a; 2021b); Carel’s Theory of Semantic Blocks (2021a); studies on Argumentation and Polyphony by Ducrot (1987; 1988); and the different forms of mentioning others’ speech, according to Moyano (2007). Based on the analyses conducted and the observation of the corpus, we found that the construction of argumentation in the television news genre is carried out mainly through the semantic-argumentative phenomenon of polyphony in its various facets (polyphony of speakers through direct and indirect style; collective voices; narrativized discourse; and citative nominalizations), as well as through the meaning effects activated by the different semantic blocks and argumentative aspects prevailing in journalistic news. Our results indicate that, despite reporting the same facts, JR and JN often select different aspects of the events, which ends up creating blocks of meaning that at times favor and at other times disfavor certain politicians. We also observed that, in general, JR displayed argumentation more favorable to Bolsonaro and unfavorable to Lula and Ciro Gomes. In turn, JN adopted a more moderate stance toward all the candidates, though still with criticisms of candidate Jair Bolsonaro and the party to which he was affiliated.; RESUMEN. El año 2022, en Brasil, estuvo marcado por tensiones sociales y políticas, derivadas principalmente de la polarización entre los dos candidatos mejor posicionados en las encuestas, Lula y Bolsonaro. Naturalmente, las grandes cadenas de televisión, a través de sus noticieros, realizaron la cobertura de las campañas de dichos candidatos; sin embargo, no siempre de la misma manera, siendo acusadas en ocasiones por la población de favorecer a uno u otro bando en las disputas electorales. Dicho esto, el presente trabajo investiga cómo se construyó la argumentación en noticias difundidas por Rede Globo y Record en sus noticieros principales (Jornal Nacional y Jornal da Record), en adelante JN y JR, respectivamente. Nuestro objetivo general es analizar cómo el fenómeno semántico-argumentativo de la polifonía, en sus diversas facetas, se manifiesta en los textos orales del JN y del JR para construir la argumentación en el género noticioso televisivo. La presente investigación es de naturaleza descriptiva y cualitativa y se inscribe en el área lingüística de la Semántica Argumentativa. Para la conformación de nuestro corpus, mapeamos las noticias emitidas en las ediciones de ambos noticieros a lo largo del mes de septiembre de 2022 y transcribimos un total de 29 noticias que abordaban acontecimientos políticos de la campaña de los principales candidatos a la presidencia de la República. Mediante un análisis comparativo, buscamos responder a preguntas como: ¿qué fenómenos semántico-argumentativos son más relevantes para la construcción de la argumentación en la noticia televisiva? Al informar sobre un mismo hecho, ¿los noticieros mencionados presentan bloques semánticos similares o diferentes? Los principales presupuestos teóricos utilizados fueron la Teoría Argumentativa de la Polifonía (TAP), de Carel (2010; 2011a; 2021b); la Teoría de los Bloques Semánticos, de Carel (2021a); los estudios sobre Argumentación y Polifonía, según Ducrot (1987; 1988); y las diferentes formas de mención del decir ajeno, de acuerdo con Moyano (2007). A partir de los análisis realizados y de la observación del corpus, constatamos que la construcción de la argumentación en el género noticioso televisivo se lleva a cabo principalmente mediante el fenómeno semántico-argumentativo de la polifonía, en sus diversas facetas (polifonía de locutores por estilo directo e indirecto; voces colectivas; discurso narrativizado y nominalizaciones citativas), así como por los efectos de sentido activados por los diferentes bloques semánticos y aspectos argumentativos predominantes en las noticias periodísticas. Nuestros resultados indican que, a pesar de informar sobre un mismo hecho, el JR y el JN a menudo realizan recortes diferentes del acontecimiento noticiado, lo que acaba creando bloques de sentido que unas veces favorecen y otras desfavorecen a determinados políticos. Observamos también que, de manera general, el JR mostró una argumentación más favorable a Bolsonaro y desfavorable a Lula y Ciro Gomes. Por su parte, el JN adoptó una postura más moderada en relación con todos los candidatos, aunque con críticas al candidato Jair Bolsonaro y al partido al que estaba afiliado. Editor: Universidade Federal da Paraíba Tipo: Tese 2025-12-03T00:00:00Z https://repositorio.ufpb.br/jspui/handle/123456789/38781 Título: Acesso lexical de bilíngues : o reconhecimento de palavras em espanhol mascaradas por conversas de fundo em distintos idiomas Autor(es): Oliveira, Taís da Paz Soares Orientador: Estivalet, Gustavo Lopez Abstract: Language comprehension is a complex process, and this complexity is heightened when the listener must focus on a single sound source and suppress competing stimuli in situations of acoustic overload. Although the auditory system filters out irrelevant information and maintains focus on what is relevant (Bronkhorst, 2015), the signal is compromised at the sensory level, so lexical access and comprehension can suffer significant interference. This may occur with greater interference from individuals who speak two languages, as there may be greater competition between the target language and more than one background language (Krizman et al., 2017). Thus, the main objective of this research is to investigate lexical access of the second language (L2) in word recognition in Spanish based on auditory stimulation with different linguistic and acoustic interferences. Specifically, the aim is to a) Investigate the effects of auditory degradation caused by background conversations in different languages: L1, L2, and unknown language; b) To understand the different acoustic and linguistic influences of background conversations during lexical access; and c) To measure differences in lexical processing behavior of intermediate and advanced bilinguals in word recognition and lexical access. Methodologically, the experimental lexical decision task with cross-modal priming was used, with the prime being auditory and degraded by background conversations under different conditions, and the target being visual. The hypothesis guiding this work is that bilingual word processing, in terms of lexical access, is influenced by linguistic facilitation—when a previous stimulus linguistically facilitates the target—and by acoustic degradation, whose operation of this access works as a function of bilingualism and proficiency in the second language. The data suggest that, at the processing level, L2 proficiency interferes with the lexical access of words masked by background conversations. Furthermore, the study verified the existence of the cross-modal priming effect with linguistic facilitation without direct interference from the sensory level, and that this facilitation occurs even with a degraded signal. Editor: Universidade Federal da Paraíba Tipo: Dissertação 2025-07-22T00:00:00Z