https://repositorio.ufpb.br/jspui/handle/123456789/11053 Mon, 13 Apr 2026 21:49:49 GMT 2026-04-13T21:49:49Z https://repositorio.ufpb.br/jspui/handle/123456789/37898 Título: Design em cena : design social aplicado à criação do sistema de identidade visual do curso de cinema e audiovisual da Universidade Federal da Paraíba Autor(es): Almeida, Matheus Félix de Orientador: Vilela, Mateus Dias Abstract: This paper presents the process of developing the visual identity of the Cinema and Audiovisual Program at the Federal University of Paraíba (UFPB), an institution that, since its establishment in 2012, has consolidated itself as a center for film education in northeastern Brazil. The main objective is to construct a visual identity system that responds to the program’s communication demands in a methodologically rigorous manner, while remaining conceptually committed to the institution’s historical and cultural specificity. The theoretical framework articulates the trajectory of cinema as an artistic language and academic field in Brazil with the evolution of graphic design, from the Industrial Revolution to the emergence of social design, highlighting how design practice can engage with collective and identity-based contexts. The methodology adopted is an adaptation of the visual identity system development model proposed by Peón (2003), incorporating a participatory briefing with representatives from the program’s coordination and student body, whose contributions guided all design decisions. From this collective dialogue, two central concepts emerged to guide the project: projection and belonging. These concepts were translated into a visual system grounded in Modernism and the Swiss Style, with the incorporation of woodcut (xilography) as a regional aesthetic-cultural reference. The result is a visual identity proposal that seeks to make the origin and collective identity of the Cinema and Audiovisual Program at UFPB immediately visible and recognizable. Editor: Universidade Federal da Paraíba Tipo: TCC Tue, 07 Apr 2026 00:00:00 GMT https://repositorio.ufpb.br/jspui/handle/123456789/37898 2026-04-07T00:00:00Z https://repositorio.ufpb.br/jspui/handle/123456789/37665 Título: FoMO versus Churn : estratégias de engajamento e retenção de jogadores observadas no jogo-serviço Destiny 2 Autor(es): Gomes, João Victor Lins Brasil Orientador: Gomes, Ivan Mussa Tavares Abstract: In the last decade, the electronic games market has transformed, shifting from a consumption model based on a single acquisition to one focused on continuous services known as "games-as-a-service." This change, driven by increasingly larger development budgets and the pursuit of stable revenues, has resulted in fewer new franchises and a priority on retaining the existing player base in ongoing titles. This work investigates how this retention effort manifests in the visual and interactive components of games-as-a-service, focusing on Destiny 2 (BUNGIE, 2017) as a case study. The research contextualizes the emergence of games-as-a-service within the phenomenon of platform capitalism, in which the collection and processing of player data has become crucial. Key concepts such as churn (game abandonment), FoMO (Fear of Missing Out), and serialization are explored to demonstrate how game developers seek to create mechanics and limited-time content structures, such as reward passes and the Destiny Content Vault (DCV), to encourage continuous gameplay and monetization. The qualitative methodology employed, grounded in Rapp's (2022) work on game design and temporal engagement, included the collection and analysis of screenshots of Destiny 2's user interface and the Bungie website. The sequential analysis of game screens, from the introduction of new users to use by veterans, revealed how Destiny 2 operates as a complex system designed to maximize retention, utilizing notifications, visual markers, and cyclical progression dynamics to keep the player engaged and an active consumer. Editor: Universidade Federal da Paraíba Tipo: TCC Fri, 26 Sep 2025 00:00:00 GMT https://repositorio.ufpb.br/jspui/handle/123456789/37665 2025-09-26T00:00:00Z https://repositorio.ufpb.br/jspui/handle/123456789/37620 Título: Jornada para a motivação : redesign de projeto de motivação, a partir de bem-estar corporativo público Autor(es): Alves, Elias Vinícios Barbosa Orientador: Ferreira, Sérgio Rodrigo da Silva Abstract: This final project presents a report and proposal for the redesign of the “MotivAção” project, developed at the Regional Superintendence of the Federal Police in Paraíba, focusing on enhancing visual identity as a tool for strengthening the Superintendence's organizational culture. The research problem stems from the observation that the lack of a coherent visual identity compromises the project's effectiveness, hindering its assimilation by employees and reducing its impact within the organization. The overall objective was to develop a new visual identity strategy for the project, aligning it with public management principles and the communication needs of users. The methodology used was based on a literature review of visual identity and branding theories, combined with a documentary analysis of the existing project and the application of Wheeler and Peón's methods to structure the redesign. The results demonstrated that the redesign proposal contributes to making the project clearer, more attractive, and more functional, in addition to favoring its adaptability to different brand applications. It is concluded that the reformulation of the visual identity constitutes an essential tool to promote integration between servers and management, reinforcing the strategic role of design in the public sector. Editor: Universidade Federal da Paraíba Tipo: TCC Fri, 10 Oct 2025 00:00:00 GMT https://repositorio.ufpb.br/jspui/handle/123456789/37620 2025-10-10T00:00:00Z https://repositorio.ufpb.br/jspui/handle/123456789/37452 Título: Do rosa ao cinza : uma análise sobre as estratégias implícitas no redesign da marca boca rosa beauty aplicadas no instagram Autor(es): Silva, Bruno Henrique dos Santos Orientador: Ferreira, Sérgio Rodrigo da Silva Abstract: This study critically analyzes the rebranding process of the cosmetics brand Boca Rosa Beauty, focusing on the visual transition “from pink to gray” and its communication on Instagram between June 2024 and March 2025. This qualitative and exploratory research adopts the brand’s digital profile as a case study and integrates references from design and branding with critical perspectives from consumer culture and gender studies. The results show that the brand abandons vibrant pink, associated with a youthful and popular aesthetic, to adopt a gray palette and dual typography, aligning with the chromatic and formal standards of the luxury market to project sophistication and maturity. However, discourses of female empowerment, diversity, and independence are reified, converted into symbolic commodities, and performed as marketing assets. It is concluded that Boca Rosa’s rebranding exemplifies how contemporary capitalism absorbs and commercializes social agendas, balancing the promise of authenticity with the calculated performance of branding. Editor: Universidade Federal da Paraíba Tipo: TCC Fri, 03 Oct 2025 00:00:00 GMT https://repositorio.ufpb.br/jspui/handle/123456789/37452 2025-10-03T00:00:00Z