https://repositorio.ufpb.br/jspui/handle/123456789/1117 Sat, 02 May 2026 03:17:17 GMT 2026-05-02T03:17:17Z https://repositorio.ufpb.br/jspui/handle/123456789/35670 Título: Percepções e intencionalidades no design emocional: uma avaliação do ambiente "Viva, Ceça!" na mostra CASACOR PE 2024 Autor(es): Ferreira, Joyce Kelly Alves Orientador: Silva, Washington Ferreira Abstract: This study aims to analyze the relationship between emotional design and designed environments, based on a case study of the “Viva, Ceça!” space, exhibited at CASACOR Pernambuco 2024. The selected environment, a children's bedroom with a playroom, was inspired by the recovery of childhood experiences and the appreciation of sensory and cultural references linked to the Morro da Conceição, in Recife. The research adopted a qualitative and descriptive approach, using bibliographic research, visual documentation, semi- structured interviews with visitors and designers, and the application of the Emotional Design Analysis Model (MADE). The comparative analysis between design intent and user perception revealed significant convergences and specific distinctions across the analyzed levels. It is concluded that emotional design, when combined with local culture and affective memory, has significant potential to generate sensory, symbolic, and emotional experiences, establishing itself as a strategic tool in the field of interior design. Editor: Universidade Federal da Paraíba Tipo: TCC Tue, 22 Apr 2025 00:00:00 GMT https://repositorio.ufpb.br/jspui/handle/123456789/35670 2025-04-22T00:00:00Z https://repositorio.ufpb.br/jspui/handle/123456789/35669 Título: Histórias em imagens: projeto de fotolivro temático sobre a jornada, processo e produto de um artesão paraibano Autor(es): Anjos, Nina Karl dos Orientador: Barros, Kléber da Silva Abstract: Handicraft is a highly representative cultural expression, both nationally and regionally, in the state of Paraíba, Brazil. Nevertheless, Brazilian artisans remain undervalued, and their traditional techniques face increasing preservation challenges. Thus, this study addresses how design can contribute to the preservation and valorization of a cultural practice and its techniques through visual communication mediated by photographic imagery. In responding to this inquiry, the study incorporates theoretical insights from philosophers, sociologists, designers, photographers, and communication scholars, reinforcing the dialogue between design and craftsmanship, social design, editorial design, and social photography. Accordingly, the primary objective of this work was to develop a thematic photobook portraying a Paraíba artisan and his craft, highlighting his work and contributing to the dissemination of this traditional knowledge. The adopted methodology was based on Design Thinking, enabling a human-centered approach that integrates stages of immersion, analysis, design development, and prototyping. The results demonstrated success in valorizing the artisan’s work and proved that design, combined with photography, serves as a powerful tool for cultural documentation, expression, and reinforcement. Furthermore, the experience highlights the importance of collaboration between universities and local communities, illustrating how social design can support the documentation of cultural practices. Editor: Universidade Federal da Paraíba Tipo: TCC Thu, 24 Apr 2025 00:00:00 GMT https://repositorio.ufpb.br/jspui/handle/123456789/35669 2025-04-24T00:00:00Z https://repositorio.ufpb.br/jspui/handle/123456789/35668 Título: Ilustração para valorização da literatura nacional: redesign de projeto gráfico da capa do livro as melhores histórias brasileiras de horror Autor(es): Iris dos Santos Braz de, Santana Orientador: Silva, Marivaldo Wagner Sousa Abstract: This report presents the redesign process of the book As Melhores Histórias Brasileiras de Horror, with the aim of adding value to the work through illustration and editorial graphic design. The proposal is based on the growth of the publishing market for works in the horror genre, but without many publications focused on the appreciation of Brazilian literature. Through research, the application of illustration was explored as a complementary resource, capable of intensifying the visual appeal and arousing greater interest in purchasing. The project includes the development of the cover, internal graphic elements and the application of design concepts aimed at the reader's aesthetic experience, resulting in a visual proposal aligned with the content of the work and the target audience, and in an immersion in the experience of creating a book cover. Editor: Universidade Federal da Paraíba Tipo: TCC Tue, 22 Apr 2025 00:00:00 GMT https://repositorio.ufpb.br/jspui/handle/123456789/35668 2025-04-22T00:00:00Z https://repositorio.ufpb.br/jspui/handle/123456789/35667 Título: O uso de plataformas de geração de imagens geradas por inteligência artificial (IA) no design gráfico - uma análise sob a abordagem da usabilidade Autor(es): Urquisa, Roberta Emanuelle Coêlho Orientador: Acioly, Angelica de Souza Galdino Abstract: Artificial Intelligence (AI) has been considered a revolutionary technology and has become increasingly present in our daily lives over the last few decades. In the field of Graphic Design, it has been increasingly incorporated into creative processes. Given this scenario, this study aimed to understand the use of Generative Artificial Intelligence image-generation platforms in creative processes within the field of Graphic Design, through the lens of usability. To achieve this, the research adopted a qualitative approach, combining a literature review with exploratory field research research. The procedures used for usability evaluation followed the measures proposed by ISO 9241-11 (1998)/NBR 9241-11 (2002). Overall, the results demonstrated that the use of these platforms has the potential to optimize creative processes, offering greater speed in visual production and facilitating access to advanced graphics resources, but also highlighted challenges related to the accuracy of generated results, creative control, and interface usability. Editor: Universidade Federal da Paraíba Tipo: TCC Tue, 22 Apr 2025 00:00:00 GMT https://repositorio.ufpb.br/jspui/handle/123456789/35667 2025-04-22T00:00:00Z