https://repositorio.ufpb.br/jspui/handle/123456789/1134 Wed, 06 May 2026 20:00:02 GMT 2026-05-06T20:00:02Z https://repositorio.ufpb.br/jspui/handle/123456789/37998 Título: A evolução das teorias administrativas e sua contribuição para o desenvolvimento social, econômico e organizacional Autor(es): Januário, Henrique Lins Salvino Orientador: Santos, Gabriela Tavares dos Abstract: Administration is an essential field of knowledge for the development of organizations and contemporary societies. In this context, this study aims to analyze how the historical evolution of administrative theories contributed to the consolidation of Administration as a fundamental area for social, economic, and organizational development. This is a qualitative, descriptive, and exploratory study conducted through a bibliographic review. Data collection was based on books and scientific articles selected according to relevance and timeliness criteria. Data analysis was carried out using content analysis techniques, allowing the identification of categories related to the evolution of administrative theories and their impacts. The results show that Administration evolved from a mechanistic approach, focused on efficiency and work rationalization, to a broader perspective that incorporates human, social, and strategic factors. Furthermore, it was found that different administrative theories, although developed in distinct contexts, are complementary and contribute to a more comprehensive understanding of organizations. It is concluded that Administration plays a fundamental role in societal development, being a dynamic and constantly evolving field capable of responding to contemporary challenges. Editor: Universidade Federal da Paraíba Tipo: TCC Tue, 14 Apr 2026 00:00:00 GMT https://repositorio.ufpb.br/jspui/handle/123456789/37998 2026-04-14T00:00:00Z https://repositorio.ufpb.br/jspui/handle/123456789/37997 Título: Prontidão tecnológica e competências digitais dos estudantes do curso de administração, Campus III –Bananeiras: O Papel do Social Mídia na Comunicação Organizacional Autor(es): Garcia, Rita de Cássia dos Anjos Orientador: Nascimento, José Mancinelli Lêdo do Abstract: Digital transformation has reshaped organizational practices, requiring future administrators not only technical proficiency but also strategic competencies to operate in digital communication. In this context, this study aimed to evaluate the technological readiness and digital competencies of Administration students at the Federal University of Paraíba, Campus III – Bananeiras. The research adopted a mixed-method approach, combining documentary analysis of the curriculum, application of structured questionnaires to 73 students and 7 professors, and a structured interview with a professional active in the social media field. The results indicate that students demonstrate favorable technological readiness, characterized by optimism and operational familiarity with digital technologies. However, they reveal significant gaps in strategic competencies, such as interpreting metrics, configuring paid media campaigns, and developing editorial planning aligned with organizational objectives. The curriculum analysis showed that, although the program provides a solid theoretical foundation in classical Administration areas, content related to digital marketing and social media management is addressed in an incipient manner, representing less than 3% of the total course load. Faculty members acknowledge the strategic importance of the social media role but hold divergent views regarding the alignment between the education provided and market demands. The interviewed professional highlighted creativity, strategic thinking, and technical mastery of platforms as essential competencies, illustrating that academic education, while offering a conceptual foundation, does not fully prepare graduates for the challenges of digital communication. Therefore, it is observed that Administration education, although robust in its traditional foundations, needs to incorporate the digital competencies demanded by the contemporary market in a more organic and practical manner, particularly concerning strategic social media management. Curriculum revision, strengthening of applied extension projects, and the creation of spaces for practical experimentation are suggested as pathways to reduce the gap between academia and the market. Editor: Universidade Federal da Paraíba Tipo: TCC Thu, 09 Apr 2026 00:00:00 GMT https://repositorio.ufpb.br/jspui/handle/123456789/37997 2026-04-09T00:00:00Z https://repositorio.ufpb.br/jspui/handle/123456789/37996 Título: Plano de negócios para implantação de uma central de mobilidade urbana no município de Bananeiras-PB Autor(es): Santos, Ana Julia Pereira dos Orientador: Souza, Gabriela Coutinho Machado de Abstract: No abstract Editor: Universidade Federal da Paraíba Tipo: TCC Mon, 13 Apr 2026 00:00:00 GMT https://repositorio.ufpb.br/jspui/handle/123456789/37996 2026-04-13T00:00:00Z https://repositorio.ufpb.br/jspui/handle/123456789/37995 Título: Plano de negócios para uma loja de cosméticos MA Consultoria Autor(es): Medeiros, Ana Beatriz de Oliveira Orientador: Nascimento, José Mancinelli Lêdo do Abstract: No abstract Editor: Universidade Federal da Paraíba Tipo: TCC Wed, 08 Apr 2026 00:00:00 GMT https://repositorio.ufpb.br/jspui/handle/123456789/37995 2026-04-08T00:00:00Z