https://repositorio.ufpb.br/jspui/handle/123456789/1134 Tue, 01 Sep 2026 16:44:36 GMT 2026-09-01T16:44:36Z https://repositorio.ufpb.br/jspui/handle/123456789/38724 Título: Panorama socioeconômico e agropecuário do município de Arara–PB Autor(es): Santos, Carlos André Pereira dos Orientador: Amarante, Patrícia Araújo Abstract: Family farming plays a fundamental role in Brazilian rural development, contributing to food production, employment and income generation, and the permanence of rural populations in the countryside. This study is characterized as descriptive research with a quantitative approach and documentary procedures. Its objective is to present a socioeconomic and agricultural overview of the municipality of Arara, Paraíba, with an emphasis on family farming. Secondary data from the 2017 Agricultural Census, provided by the Brazilian Institute of Geography and Statistics (IBGE), were used and organized into comparative tables involving Brazil, the Northeast Region, the state of Paraíba, the Curimataú Ocidental region, and the municipality of Arara. The analysis focused on information regarding the number of agricultural establishments, land area, employed workforce, economic activities, producers' characteristics, technical assistance, and production conditions. The results reveal the predominance of family farming in the municipality's agricultural structure, highlighting its significant participation in the number of agricultural establishments, rural employment, and land use. The study also identified the predominance of livestock activities, the low participation of young people in farm management, high levels of low educational attainment among producers, and limited access to technical assistance. It is concluded that family farming plays a strategic role in the socioeconomic development of Arara, Paraíba, reinforcing the need for public policies aimed at strengthening the sector and promoting sustainable rural development. Editor: Universidade Federal da Paraíba Tipo: TCC Tue, 28 Jul 2026 00:00:00 GMT https://repositorio.ufpb.br/jspui/handle/123456789/38724 2026-07-28T00:00:00Z https://repositorio.ufpb.br/jspui/handle/123456789/38694 Título: Tomada de decisão de empreendedoras no ramo de confecções em Guarabira-PB Autor(es): Cardoso, Camily da Silva Orientador: Almeida, Milene Félix de Abstract: This research aims to analyze the decision-making process of women entrepreneurs in the clothing retail sector in Guarabira-PB. The study is justified by the female participation in the municipality's clothing sector, recognized as an important commercial hub in the Paraíba hinterland, and by the need to understand how these entrepreneurs conduct their decisions in a dynamic and cyclical segment. To achieve the proposed objective, a qualitative approach was adopted, with emphasis on semi-structured interviews with ten female entrepreneurs in the sector. The data were analyzed using thematic analysis by Braun and Clarke (2006), following six phases aimed at identifying patterns in the accounts. The results revealed three central themes: intuitive decisions based on experience; decisions guided by data and market trends in the clothing sector; and female management and the motivation to undertake entrepreneurship. It is inferred that the decision-making process of these entrepreneurs is dynamic and adapts according to the demands of the segment, combining intuition and data analysis as the main strategies to ensure the competitiveness of their businesses. Editor: Universidade Federal da Paraíba Tipo: TCC Tue, 28 Jul 2026 00:00:00 GMT https://repositorio.ufpb.br/jspui/handle/123456789/38694 2026-07-28T00:00:00Z https://repositorio.ufpb.br/jspui/handle/123456789/38691 Título: Estudo de Viabilidade e Plano de Negócio para uma FinTech de Gestão Financeira para MPEs Autor(es): Pereira, Matheus Vinicius de Almeida Orientador: Silva, Achilem Estevam da Abstract: Brazilian micro and small businesses face recurring difficulties in financial control, aggravated by low levels of financial literacy and the availability of management software characterized by high complexity or fragmented coverage. This study aimed to evaluate the technical, market, and economic-financial viability of a financial management platform, in the Software as a Service model, intended for this audience, through the development of a business plan. Regarding procedures, the research is characterized as applied, exploratory, and descriptive in nature, with a qualitative-quantitative approach, supported by a bibliographic and documentary survey of institutional and market sources. The plan was structured according to the nine-component model of Osterwalder and Pigneur, with economic-financial projections in three scenarios and a thirty-six-month horizon. The results indicate the existence of a market gap between high-cost integrated management systems and informal control tools, as well as economic viability in the base scenario, with an operational break-even point in the eleventh month, return on investment in the twenty-second month, and a positive Net Present Value. Analysis of economic unit metrics revealed that the business presents individually profitable customers in all three scenarios, shifting the critical viability factor from unit profitability to the customer acquisition rate. It is concluded that the venture is viable under the adopted assumptions, noting the prospective nature of the projections, the confirmation of which depends on the validation of the assumptions after the product launch. Editor: Universidade Federal da Paraíba Tipo: TCC Thu, 06 Aug 2026 00:00:00 GMT https://repositorio.ufpb.br/jspui/handle/123456789/38691 2026-08-06T00:00:00Z https://repositorio.ufpb.br/jspui/handle/123456789/38678 Título: Plano de negócio: Expansão de um E-commerce de Moda Íntima: Proposta de Plano de Negócios com Ênfase em Marketing Digital Autor(es): Costa, João Pedro Querino Ribeiro da Orientador: Silva, Achilem Estevam da Abstract: No abstract Editor: Universidade Federal da Paraíba Tipo: TCC Thu, 06 Aug 2026 00:00:00 GMT https://repositorio.ufpb.br/jspui/handle/123456789/38678 2026-08-06T00:00:00Z