https://repositorio.ufpb.br/jspui/handle/123456789/2342 Sun, 12 Apr 2026 23:23:55 GMT 2026-04-12T23:23:55Z https://repositorio.ufpb.br/jspui/handle/123456789/35425 Título: Gestão de respostas aos feedbacks positivos: como hotéis em João Pessoa otimizam suas reputações online Autor(es): Pereira, Alyne Grisi Orientador: Gondim, Cibelle Batista Abstract: With the advancement of technologies, it has become more complex for hotels to manage consumer comments published on digital platforms, as potential guests increasingly tend to look at the way enterprises respond to reviews. In this context, the management of online reputation by accommodation providers is highlighted. This research aimed to analyze how hotels located in João Pessoa (Paraíba) have been managing positive reviews published on the website of the travel agency Booking.com. The study followed a qualitative approach, and the data collected from the website was organized into a form. 390 responses to positive comments published on the mentioned website were collected. To analyze them, the thematic content analysis technique was used. The focus on evaluating responses to positive comments only is justified by the need for more studies that consider this reality, since research in this area usually analyzes responses to negative feedback only. It was found that most companies recognize that responses to positive feedback are relevant to strengthening their online reputations, adopting a more active stance. Overall, the study can help accommodation companies become aware of the importance of managing responses to positive comments as a way of attracting new guests and strengthening their online reputations. Editor: Universidade Federal da Paraíba Tipo: TCC Mon, 05 May 2025 00:00:00 GMT https://repositorio.ufpb.br/jspui/handle/123456789/35425 2025-05-05T00:00:00Z https://repositorio.ufpb.br/jspui/handle/123456789/27625 Título: Ecogastronomia : um estudo no restaurante do Hotel Verde Green, na cidade de João Pessoa. Autor(es): Silva, Niedja Gloria Nogueira da Orientador: Valente, Tadeu Renan Abstract: When the environment is protected, it guarantees future food. From this viewpoint, the harmonious relationship between nature and sustainability assures us the right to good food. The subject of this research consists of the sustainable practices in the restaurant, having as object of study the restaurant called Citron, whose differentiated purpose is to offer a hospitality with respect and social responsibility to its customers, guests and local community. In this perspective, this research is characterized as a case study and sought to answer the following question: How does the Verde Green Hotel restaurant offer its sustainable cuisine according to its demand? The methodology adopted in this case study was, first of all, a research and a bibliographic review in the following areas: Gastronomy, Hotel Management, Sustainability, Slow Food and Ecogastronomy, in order to understand the relationship of the environment with the professional practices of the restaurant, to understand how they work regarding the reduction of food waste, how the sustainable practice is carried out in the kitchen, the use of peels and the composting work, as well as to understand the seasonal process that impacts the kitchen and the restaurant. Aiming to obtain data about the object in question, a semi-structured interview was conducted with the chef of Citron Restaurant in order to learn about the practices of the food sector and its handling of ingredients with the use of vegetables and unconventional food plants. The data obtained were analyzed with the intention of obtaining an answer to the research question. Therefore, the data collected was cross-referenced with the literature review. Based on the analysis, it was found that the restaurant is concerned with environmental, social and local culture issues. It can be concluded that Citron Restaurant provides its guests, clients and collaborators with a well-being based on its green policy. Editor: Universidade Federal da Paraíba Tipo: TCC Sun, 14 May 2023 00:00:00 GMT https://repositorio.ufpb.br/jspui/handle/123456789/27625 2023-05-14T00:00:00Z https://repositorio.ufpb.br/jspui/handle/123456789/19949 Título: Recrutamento e seleção: um estudo do impacto da tecnologia praticado por hotéis da orla de João Pessoa-PB. Autor(es): Santos, Suênia Soares Orientador: Lima, Thales Batista de Abstract: Technology has been a great ally in hotel management, specifically in the recruitment and selection process, becoming an important tool for both the company and the candidate. With the use of technology, it is possible that hotels can attract more suitable professionals to fill their vacancies efficiently and effectively in their hiring. Thinking about it, the research had as general objective to analyze the impact of the use of technology in the process of recruitment and selection of personnel practiced by hotels on the edge of João Pessoa / PB. In addition, to present the advances of existing studies of the relationship between technology and the Recruitment and Selection of personnel in the organizational field, identify the technological tools used in the selection process of the hotels surveyed and highlight contributing and limiting factors pointed out by the interviewed managers of the hotels studied on the use of technology in the Recruitment and Selection of personnel. For this, the study used a qualitative approach, deductive method, descriptive type and applied nature. In addition, a structured interview was carried out in three hotels on the edge of João Pessoa with Human Resources managers who work in recruiting and selecting personnel to better understand the research. And for the interpretation of the data, a comprehensive and interpretative analysis of the data was carried out. The results obtained show that technology is present in hotels, but it is necessary for organizations to adapt to it, becoming more effective in their hiring. Even with the use of websites and e-mail, the presence is still more requested in the selection process of its candidates. Face to face is the most important among organizations, as they prefer to be in the same environment, observing the physical and behavioral expressions of their candidates. In the perception of the interviewed managers, the technological impacts brought several changes in the recruitment and selection of the hotel, such as speed in decision making and flexibility, making processes faster and more dynamic to keep up to date in the search for qualified professionals. Therefore, technology is essential, both for managers and candidates, as it plays a leading role in hotel operations. And the use of technological tools is a great challenge for managers who must undergo a constant adaptation in the recruitment and selection process. Editor: Universidade Federal da Paraíba Tipo: TCC Mon, 04 Jun 2018 00:00:00 GMT https://repositorio.ufpb.br/jspui/handle/123456789/19949 2018-06-04T00:00:00Z https://repositorio.ufpb.br/jspui/handle/123456789/19948 Título: Aprendizagem em ação: a percepção dos discentes dos cursos de Turismo e Hotelaria da UFPB sobre o uso dos casos para ensino. Autor(es): Lima, Nathália Neiva Dantas de Orientador: Cavalcante, Erica Dayane Chaves Abstract: The present study deals with a course completion course and submits an exercise to the formation of course and tourism discourses on the use of processes the positive functions and the changes of the processes applied in processes of analysis of results occur and the involvement of students with the use of teaching processes. The design of the work is a rich descriptive methodology and with the use of a mixed method, in addition, it is important to emphasize that the data treatment obeys the criterion of the questionnaire, that is, there is no Likert scale model of points. Finally, the results of the research on student perceptions reveal what is more stimulating and invigorating than the learning strategy in action. Editor: Universidade Federal da Paraíba Tipo: TCC Thu, 07 Jun 2018 00:00:00 GMT https://repositorio.ufpb.br/jspui/handle/123456789/19948 2018-06-07T00:00:00Z