https://repositorio.ufpb.br/jspui/handle/tede/7259 PPGS Sun, 07 Jun 2026 19:52:45 GMT 2026-06-07T19:52:45Z https://repositorio.ufpb.br/jspui/handle/123456789/38033 Título: Bonita por natureza, moderna por vocação: publicidade e disputas midiáticas em torno de projetos urbanos em João Pessoa Autor(es): Maia, Artur Barbosa Lima Orientador: Medeiros, Rogério de Souza Abstract: This study examines the advertising discourses promoting and legitimizing the Parque Ecológico Sanhauá (PES) and the Programa João Pessoa Sustentável (PJPS), as well as their relationship with media narratives constructed and shared on digital platforms by communities affected by these urban projects. It analyzes the politics of signification and discursive struggles surrounding these initiatives by Prefeitura Municipal de João Pessoa (PMJP), focusing on the interplay between official discourse, primarily represented through the city’s audiovisual advertising, and counter-narratives disseminated via Instagram by grassroots groups like Associação de Mulheres do Porto do Capim and S.O.S 8 Comunidades. At the heart of these conflicts lies the planned forced displacement of residents from specific neighborhoods in João Pessoa. The research methodology involved: Identifying key discursive elements (both formal and thematic) within the promotional campaigns for PES and PJPS; Mapping the media narratives crafted by affected civil society groups regarding their positions on these projects.The urban conflicts surrounding PES and PJPS manifest as an asymmetrical "media imagery war". While the PMJP invests millions annually in institutional advertising—contracting agencies, production companies, and multimedia outlets (TV, radio, billboards, digital platforms) to ensure broad corporate-style discursive reach— affected communities operate with limited financial resources and labor division, resulting in constrained visibility. In this context, advertising functions as an institutional "weapon of war," constructing consent around specific urban imaginaries, notions of belonging, and transformation agendas. The PMJP’s narratives combine meanings like green city, solar city, historic city, growth, care and quality of life, framing the projects as embodiments of these ideals, with project-specific signifiers like - strategically deployed in relation to community discourses -, sustainability, innovation, efficiency, transparency, participation, development and progress. Affected populations reinterpret some of these signifiers through social media to legitimize their right to remain, while also generating alternative meanings about the projects, their neighborhoods, and João Pessoa itself. Beyond outright opposition, their communication fundamentally expresses a desire to be heard, to dialogue, and to participate in decisions about their territories. Editor: Universidade Federal da Paraíba Tipo: Tese Wed, 18 Jun 2025 00:00:00 GMT https://repositorio.ufpb.br/jspui/handle/123456789/38033 2025-06-18T00:00:00Z https://repositorio.ufpb.br/jspui/handle/123456789/37944 Título: Classes e classificações na cidade: disputas simbólicas entre frações de elite do Recife Autor(es): Arruda, Bernardo Fortes de Moura Orientador: Michetti, Miqueli Abstract: This thesis examines the symbolic disputes among upper-middle and upper-class fractions in Recife, focusing on how ways of living, classifying, and representing the city express social distinctions. The contrast between the North and South Zones reveals opposing lifestyles: the former tied to cultural capital and restraint, the latter to economic capital and real estate prestige. Beyond geography, these are socially constructed territories where groups seek recognition and legitimacy. Based on 80 interviews and participant observation, and drawing on Bourdieu, Sherman, Savage, Friedman, and Laurison, the study concludes that full membership in the elites requires not only income or location, but embodied dispositions and symbolic recognition. Editor: Universidade Federal da Paraíba Tipo: Tese Tue, 17 Jun 2025 00:00:00 GMT https://repositorio.ufpb.br/jspui/handle/123456789/37944 2025-06-17T00:00:00Z https://repositorio.ufpb.br/jspui/handle/123456789/37730 Título: Arte e sociedade na Parahyba (1915-1930) Autor(es): Bechara Filho, Gabriel Orientador: Vasconcelos, Lúcio Flávio Abstract: No abstract.; RESUMÉ Ce travail aborde la constitution du champ artistique à Paraíba au siècle dernier, dans les années 20, dans le secteur des arts plastiques. Il évalue la production artistique dans son contexte locale et son rapport avec des facteurs extra-estéthiques de la culture, politique et société. Il cherche à démonstrer que l'activité artistique dans la période entre 1915 et 1930 était intimement en rapport avec le processus de modernisation pour lequel passait la capitale de Paraíba depuis le changement des moeurs jusqu'aux reformes urbaines lorsque l'élite locale a fait un grand effort pour reproduire, au niveau interne, des niveaux de consommation de la bourgeoisie métropolitaine. Cette étude cherche aussi à cerner les limites de ce cycle artistique par rapport à la production courante en tenant compte de l'isolément des artistes locaux, le manque d'intérêt de l'État à faire des investissements dans le secteur artistique et le fragile capital culturel de le bourgeoisie locale qui a été incapable de maintenir vivante l'activité desa arts plastiques à Paraíba après avoir passée l'euphorie des années 20. Editor: Universidade Federal da Paraíba Tipo: Dissertação Thu, 01 Mar 2001 00:00:00 GMT https://repositorio.ufpb.br/jspui/handle/123456789/37730 2001-03-01T00:00:00Z https://repositorio.ufpb.br/jspui/handle/123456789/37301 Título: Trabalho “leve” e trabalho “pesado” nos processos de aposentadoria especial rural Autor(es): Neri, Eveline Lucena Orientador: Garcia, Loreley Gomes Abstract: The trial of the lawsuits of rural special retirement is mainly held by special federal courts (Juizados Especiais Federais – JEFs). For the demarcation of the cases, the judges must decide whether the plaintiff is a special rural insured, a task that involves a lot of legal concepts and subjective interpretations in the microcosm of judicial practice. Based on Erving Goffman theatrology, interviews, hearings and rulings of Paraíba JEFs were analyzed for gender inequalities in the discourse of the actors involved in social interaction. Particularly, the understandings given to labor and rural individually or in a household system working were studied. The differences stem, basically, from the pre –conceptions which state that, in family agriculture, the labor to be considered is the "heavy" work and that married women "help" their husbands or depend on them financially. It was observed that the ideas of "light" work and "heavy" work were used as "technologies of gender" for classifying and regulating who is the special rural insured, inserting it in a familiar and predictable social facade, which, on the other hand, is very restricted and may consequently generate potential injustices. There was also found an interesting result concerning the construction of a stereotype of rural worker or employee, demonstrating, therefore, that the effects of this technology extend to the very bodies of the plaintiffs.; RÉSUMÉ. Le jugement des procédures de retraite agricole revient principalement à la compétence des juridictions spécialisées fédérales. Pour la résolution des litiges, les magistrats ont besoin de décider si l’auteur est un travailleur relevant du régime spécial des travailleurs agricoles salariés, décision qui regroupe une série de concepts légaux et d'interprétations subjectives dans le microcosme de la pratique judiciaire. En se basant sur la théâtrologie d’Erving Goffman, ont été analysées des interviews, des audiences et des sentences de juridictions spécialisées fédérales de l'état de Paraiba à la recherche d'inégalités de genre dans le discours des acteurs participants à l'interaction sociale. Les compréhensions données au travail et aux travailleurs ruraux individuellement ou en régime d'économie familiale ont été étudiées en particulier. Les différences aperçues dérivent, d'une manière synthétique, des préjugés selon lesquels, dans l’agriculture familiale, les femmes mariées “aident” leurs maris ou dépendent économiquement d’eux. Nous avons observé que les idées de travail léger et de travail pénible fonctionnent comme des “technologies de genre” à mesure qu'elles permettent de qualifier et de réglementer qui est le travailleur agricole salarié, le plaçant dans un segment social familial et prévisible, cependant très limité et en conséquence potentiellement générateur d'injustices. Un autre résultat intéressant également constaté, est la construction d’un stéréotype du travailleur ou des travailleurs ruraux, montrant, ainsi, que les effets de cette technologie s'étendent aux propres corps des auteurs des actions. Editor: Universidade Federal da Paraíba Tipo: Tese Mon, 02 Jun 2014 00:00:00 GMT https://repositorio.ufpb.br/jspui/handle/123456789/37301 2014-06-02T00:00:00Z