Estudo sobre o potencial do turismo religioso católico sob a percepção do pessoense

Abstract

The present study aimed to analyze the perception of residents of João Pessoa-PB regarding the potential of Catholic religious tourism in the city, in order to contribute to the development of future marketing actions that can stimulate this market and contribute to the local economy. For this, after a theoretical review, a survey was conducted with people declared to be adherents of Catholicism residents of João Pessoa. The final sample was 149 respondents. Digital structured questionnaires were applied through social networks, from September 25 to October 11, 2017. The analysis was performed based on the descriptive statistics extracted from the data. Among the results, it was verified that although the people evaluate religious tourism as very weak in the region, it is a relevant market. Thus, João Pessoa should explore its potential and invest more intensively so that it can also position itself as a reference in the Catholic religious tourism of the country.