Breve estudo do processo de internacionalização de empresas : uma análise do desenvolvimento da cadeia internacional de restaurantes fast food Subway

Abstract

This final paper presents a short study, but not loss-making, about the internationalization process wich can clarify all hardness faced by companies and the reasons that they use to expand their business. The main goal is demostrate that companies, large or small, can be internationalized and so, show how works the expansion process, hindrances found on the way, strategies adopted by. By a bibliographical research, was gathered ideas and theories about the related subject that was usefull to analyse a case. First of all, it approached the concept of internationalization, expansion reasons and obstacles encountered. After that, explained the strategies applied by companies and the entry ways in the international market. Finally the connection between theory and practice is made, analyzing the international development of the fast food chain Subway.It is concluded over the course of the paper that the process of internationalize is extensive and requires care, because it involves the company's image and a significant capital investment, requiring the study and the use of appropriate strategies for each type and size project. This study is interesting for future research of undergraduate students of Foreign Languages Applied to International Negotiations, mainly for those who are interest in the area of trade and business. Furthermore confirms the importance of multicultural and linguistic knowledge in the field of business.