Ética aplicada às relações internacionais: a responsabilidade social empresarial na gestão de uma multinacional brasileira

Abstract

This paper aims to describe the emergence of Corporate Social Responsibility (CSR) in International Relations (IR) from the theme of global governance and analyze the adoption of CSR strategies by companies based on a case study of a Brazilian multinational. In this sense, we describe the institutionalization of CSR based on some international instruments, especially those that perform some function in Brazil. Next, we analyze the emergence of CSR in Brazilian thinking by examining the adoption of CSR practices in the multinational GOL Linhas Aéreas Inteligentes, based on the Citizen Collaborator Project developed by it. The research was carried out based on a bibliographic review of CSR, global governance, institutionalization, as well as documentary research, such as resolutions, speeches, manuals, and data and reports made available by companies and institutions on electronic websites and interviews. Given this context, the paper concludes that CSR, even though it is a little studied subject, has become one of the standard business practices of our time. Companies committed to CSR develop responsible social actions based on the direct involvement of their employees, since it brings a positive return to the company, from the improvement in integration among employees to the linkage of the company's image as being socially responsible. The adoption of CSR strategies also implies the transparency of its corporate performance and it is up to the company to identify the best dissemination tool to report its results to society.