Relação trabalho e vida pessoal: um estudo com as gerentes da Natura em João Pessoa – PB

Abstract

This research of qualitative nature sought to analyze the relation between work and personal life of the Natura managers. To achieve this goal, four semi-structured interviews were conducted with the Natura relationship managers who work in the city of João Pessoa-PB. Analysis of Contents was used in the interpretation and understanding of the data, according to the precepts of Bardin (2011). The results of the analysis identified that the personal life of the managers is directly impacted by their position in the company, mainly because of the type of work performed by them. From the point of view of the interviewees, the flexibility of schedules in this type of work is paradoxical, considering that this was cited as a positive and negative factor in this model of work, but considered as a facilitator in the reconciliation of the two areas - work and personal life. Time was a variant mentioned as difficult, it is perceived that this is due to the difficulty that the interviewees face to manage the multiple activities assigned to them. It was evidenced that the support of the family is of extreme importance in the reconciliation of work and personal life. It is concluded that there are difficult and facilitating factors in this professional and personal relationship, but the managers confirm the search for balance between the two dimensions through strategies used by them.