Grávida... de novo! uma análise da vulnerabilidade do consumo de mães de segunda viagem.

Abstract

The objective of this article is to analyze whether, from the second gestation, the vulnerability of pregnant women is reduced, in order to identify whether vulnerable consumption related to the individual state that women face, especially during the first pregnancy, occurs in other pregnancies. We understand that, insofar as they can better understand pregnancy-related consumption needs when they have experienced this phase, their consumption patterns may present differently, minimizing situations of vulnerability. We also analyze whether guilt can lead to vulnerable consumption. Therefore, a review of the literature was conducted addressing the issues of consumer vulnerability and vulnerability of consumption in pregnancy. In the field work, 10 women, selected for accessibility, were interviewed. After transcription and coding of these data, the results indicate that factors inherent to the pregnancy state, which do not change, regardless of what pregnancy the woman is, such as physical aspects, can be considered as motivators of vulnerable consumption; the sex of the baby in the second pregnancy also raises vulnerability when the baby is a girl and the woman is already the mother of a boy; strategies such as seeking family and close family support, as well as interacting with groups of people living in identical states, help control the consumption situation.