Plano de negócios: Koala’s Burguer – Hamburgueria

Abstract

Koala's Burger - Hamburger is a food company, an artisan hamburger, which aims to provide moments of pleasure in terms of taste, service and quality, together with a special, relaxed and modern environment. Will be served at the establishment choices like starters, salads, burgers, desserts and drinks. To achieve a wider range of consumers will be available options of fit hamburgers, which is a healthy line and vegetarian burgers. The name Koala's Burguer came out of a joke among friends, who got together to make burgers together on weekends. Through a childhood nickname, Koala was used to identify the owner in an exclusive and relaxed way. The development will be located at Rua Professora Maria Sales, in the Tambau neighborhood of the city of João Pessoa - PB. It is a region of commercial / residential centers with a large flow of people and easy access. The enterprise will be managed by owner Yann Ebrahim Barboza and will initially have 08 employees, being: 02 drivers, 01 professional for shipment, 01 kitchen assistant, 01 box, 01 cleaning assistant and 02 waiters. This niche market had a large growth in the Country and in the city of João Pessoa, but there is still availability of growth in the sector. Because the hamburger is a worldwide passion, it is a fast and delicious food. The initial investment will amount to approximately R $ 320,000,000.00, with a profit forecast of 57.10% and a 7-month return on investment. In this way, we seek to win customers from all over the country, especially in the Eastern area, where our target audience is concentrated.