O papel da consultoria nas micro e pequenas empresas (MPE): um estudo bibliométrico

Abstract

The present work shows the relevance of the consulting action in the activities of the MPE and has as objective to analyze the factors that generate the need of intervention of the consultancy in the MPE. A conceptual basis was used to identify the demand for management support services for MPE, to relate the gains that the consultancy brings to the MPE with the target public that it is desired to reach and to identify the factors that generate the need of the consultancy in the MPE. The study consisted of a basic research to answer the question of the research in order to expand the knowledge and is considered exploratory, since it does not have the intention of obtaining numbers as results, but rather what leads companies to need specialized help. From there, it presents a qualitative approach and is justified by the interest in analyzing factors that generate the need for the intervention of the consultancy in the MPE. Subsequently, the data collected are analyzed by the researcher and the procedures and techniques of data collection, were constituted by bibliographical research through books, magazines, articles and materials searched on the Internet on the subject. The results highlight the importance of companies in the market that is increasingly competitive and the many factors that must be analyzed so that these do not go into decline, such as: well-structured strategic planning, control of processes and activities and measurements and analyzes performed periodically. In addition, the consultant becomes essential during the training and maturity of the company, as they obtain benefits for the company, helping it to know better and to deal with the problems that can arise.