Comércio eletrônico: um estudo comparativo de indicadores financeiros e econômicos em empresas do varejo

Abstract

The internet is changing the way companies operate their business in line with the evolution of society. In this way, companies that do not understand the signs and the changes of the market become obsolete. In this scenario, this study has as general objective to compare the financial and economic situation of three retail companies from the retail sector - Magazine Luiza, Riachuelo and B2W - through their financial and economic indicators, referring to the period from 2013 to 2017. The research is classified as exploratory and documentary, whose data collection occurred entirely in the virtual environment, from the financial statements of the companies surveyed. The main results showed that, in general, the Riachuelo presented a more favorable financial situation, due to its greater liquidity, less dependence on third-party capital and equity and higher margins. However, it stands out that this company presented the lowest return to shareholders, unlike the Magazine Luiza, which had its best indicator there.