Análise SWOT: uma contribuição para a gestão de uma imobiliária em João Pessoa

Abstract

The present work has as general objective the accomplishment of an analysis using the tools of the SWOT matrix and show the utility that this method can provide for the management of a real estate in João Pessoa. The methodology used was bibliographical and a case study, in the case of a qualitative research, the purpose of which is described as descriptive, its results were obtained through a semi-structured interview conducted at the headquarters of the real estate in question. The real estate market has peculiar characteristics, which makes its operating environment broad, which made clear the importance of SWOT analysis for the organization. The management tool, SWOT Analysis was applied and its strengths and weaknesses were identified in the internal and external analysis of the organization, and some guidelines on its management and future strategic planning were raised, which needs some adjustments for the maintenance and expansion of this real estate.