Perfil do consumidor de carne suína na microrregião de Campina Grande - PB

Abstract

The objective of this study was to characterize the profile of the consumer and the market of pork and its derivatives, contributing to the supply chain of pigs with new marketing policies in an attempt to increase consumption and acceptability of pork in the microregion of Campina Grande, PB. Were interviewed directly, through a questionnaire in which there were 17 closed questions, four hundred and seventy people living in the cities of Campina Grande, Burning and Lagoa Seca, and the interviewer asked the questions and recorded the answers, made a plan to control the application of questionnaires in order to ensure representation of the sample, in order to have a heterogeneous distribution of the population regarding the parameters of social status, gender and age. The collected data were processed using the computer program Microsoft Excel. Among the respondents, 80.45% consume pork and 19.55% did not. Among non - consumers claim to be vegetarians 7.65%, 3.78% find it greasy, 4.5% consider it the meat is reimosa (hurt), 2.35% for matters of the flesh transmit diseases and 1.27% claim they do not consume by eating habits. It was observed that there is a big gap to be filled in terms of consumer awareness in relation to meat product purchased, since there are so many doubts about the nutritional quality and health of fresh beef, as on the composition of embedded derivatives and pork.