O concurso de Miss Brasil 2017 e a identidade da mulher negra no Brasil: uma análise sobre o corpo e seus modos disciplinares.

Abstract

This current paper is based on the assumptions of the french discourse analysis, throught the contributions of authors, such as Pêcheux (1999), Foucault (2014), Courtine (2013) and the cultural studies, such as Hall (2004) and Bauman (2001), as well as other relevant scholars to our analysis. Our goals are analyse the process of “discursivization” materialized in the contest “Miss Brazil Be Emotion 2017”, which elected the model black, Monalysa Alcântara in search observed how the image of the Miss Monalysa Alcântara constitutes itself in the process of subjective reasoning, in which she had to undergo to enter speech order, proposed by the regulation. It is known that the subject identities are permanently passing throught a transformation process, as well as the beauty standarts are constantly up-to-date and often with new meanings within the historical times, in other words, are liquid and unstable. This paper is characterized as a qualitative and interpretive research. We have taken as the corpus, the intern regulations of the contest Miss Brazil, named as “Operations and Ethics Manual”. We do not wish to denied the achievement of Monalysa Alcântara, because we know that her success consist on the results of certain production conditions, in which stands for a larger representation of black women in various fields, both in beauty competitions and television media (escaping from the common representations like: the slave role and the hypersexualized and inferior characters), but as well as in sports, arts, universities and music. Althought the competition rules, which is a disciplinary mechanism, tends to make explicit a regularity in the standardization of body shapes, to make the competition more “even” to all candidates. Such attempt tries to persuade the public, both national and international, by making it up a false illusion that we assimilate the European beauty standarts. Even showing a new “conception” of Miss, its regulation only confirms the propagation of the reproduction of subject from previous editions, because it keeps with the conception of “ideal” body shape and allowed to participate the selection. Therefore, we consider that Monalysa Alcântara appears on the competition through a docilization, a disciplined subject, a “product” which serves to feed the beauty industry.