Aplicação do método ahp para gestão do portfólio de projetos em uma empresa varejista

Abstract

Due to the increasing competitiveness in the business sphere, organizations’ survival relies on their growth before the market. To do so, it is necessary to invest in projects, which will bring profits in a given period, at a certain cost. With this profit achievement, companies can thrive, which is one of the most important things in times as today. However, with the advent of the projects, the need arises to manage its set, called Portfolio. The Standard for Portfolio Management guides with the best practices for Portfolio management, which are followed by portfolio managers from all around the globe. Among these best practices, there is the project prioritization, which will reinforce the ability of the key stakeholders to allocate resources appropriately and, thus, the organizations’ overall goals can be achieved. To prioritize, it is highly recommended to use techniques. In this way, the Analytic Hierarchy Process, or AHP, emerges as a qualitative-quantitative aid to remedy this need. This case study has as main objective the projects’ prioritization of the 2018 portfolio of a retail company through the implementation of the AHP method. After collecting qualitative criteria and quantitative weightings, the application of the method resulted in the Prioritized projects list, which was well contextualized at the company’s moment. Despite the scarcity of literature regarding the application of such methodology in the retail sector, AHP’s versatility allowed the author to implement this method in the commerce sphere. As a result, a prioritization list of projects within the Portfolio was obtained, consistent with the value perception of such projects among the company This work has, as a differential, the application in practice of AHP in the retail scope, using Microsoft Excel as a computational basis for the projects’ prioritization. Key-words: Portf.