Avaliação do nível de satisfação do cliente da telefonia móvel em Cabo Verde: estudo de caso sobre a operadora móvel em Cabo Verde (CV Móvel)

Abstract

At the present times, clients are more demanding and well informed due to high competitiveness in the market. Attending to the needs of clients by offering them services and products of quality is fundamental for companies trying to establish with clients a lasting relationship through loyalty, which becomes the companies’ main objective. With this work one wants to identify how marketing relationship contributes to client loyalty in the mobile operator in Cape Verde. It was searched in various theoretical works of different authors that deal with the issues relevant to the work.The study was realized by a case study on a mobile services operator in Cape Verde through the application of questionnaires to the clients of the operator who got a positive and satisfactory evaluation by the clients.