Os fatores que influenciam os consumidores no processo de contratação do seguro de celular no Campus I da UFPB

Abstract

The present work had as objective to identify the factors that influence the consum-ers in the cellular insurance contracting process of the Federal University of Paraíba Campus I. For this, a quantitative research was carried out, with a sample of 146 in-terviewed, being students, administrative technicians, administrative assistants, teachers, among others, the data were collected through a questionnaire. Overall, the results showed that among the main factors attributed to contracting insurance are; the feeling of insecurity due to theft / robbery (62%); the value of the appliance (34%); for the coverage and guarantees offered by mobile insurance (10%); the lack of care with the appliance (8%). According to the sample, the viability of the cellular insurance was verified, implying that the value of the cellular insurance charged by the market that is equivalent to (32%) of the value of the device, is above the value that people wish to pay for cellular insurance.