Ações de marketing em bibliotecas escolares: promoção de práticas para atrair usuários

Abstract

With the technological and intellectual advancement of society, most people have forgotten the school library as a space of knowledge. The book has become a decorative object and because of the increasing ease of internet access, just few users make use of this information tool. Thus, we have analysed the marketing practices that can be applied to Felipe Tiago Gomes Library, at Escola Cenecista João Régis Amorim (CNEC), to attract students to the library. The research methods used were exploratory, descriptive and bibliographical. We have applied questionnaires, with opened and closed questions, in field research to those that are responsible for the library and students. With regard to the analyzes revealed users' profile (level of education and experienced time working in the school), evaluation of the library room (services quality, student attendance, relationship between students and the ones responsible for the library), evaluation of marketing (promotion of products and services, satisfaction with the library space, relationship between students and employees). However, according to the students of CNEC, we identified profile (age and level of education) and environmental assessment (frequency of use, services used, on space, collections, responsible and suggestions).The results suggest that new practices should be adopted to provide the library service, dissemination, use and image so that the unit will attract its audience. This way we concluded that the adoption of marketing practices at the Library of CNEC is an important tool of attraction, achievement, enchantment and loyalty of students / users.