As redes sociais a serviço da biblioteca universitária: um olhar sobre a Biblioteca Setorial do CCSA

Abstract

The social networking tools provide several possibilities in services and products for the University Libraries, are currently preferred channels of communication. Therefore, they provide effective means for libraries and librarians to attract, engage and communicate effectively with students. In order to answer the question, the following general objective was elaborated: to analyze the types of social networks available in the page of the Sectorial Library Professor Berilo Borba, Center of Applied Social Sciences (CCSA) of the Federal University of Paraíba (UFPB). And as specific objectives: to identify the social networks of the Library; Describe the social networks and their information available on the Library page and characterize the social networks made available by the Library. For this, from a methodological point of view, its objectives are exploratory, it involves a bibliographical survey and the approach is qualitative. Thus, it is concluded that the incentive to read and also the incentive to use the collections offered by the library is seen as a differential of these virtual tools to bring the user closer to university libraries since they are present in social media to follow the Discussions that these virtual spaces offer.