Meio de feira: uma etnografia sobre estratégias de venda entre feirantes na feira livre de Itapororoca-PB

Abstract

The present dissertation aims to identify and analyze the sale strategies of products in three specific sectors2 of the free fair on the Itapororoca city, Paraíba state. The ethnographic clipping was made from the fruit, vegetable and clothing sectors, more precisely, fruit fair, vegetable fair and clothing fair, respectively. The theoretical approach was based on authors such as Agier (2011), Gonçalves & Abdala (2013), Leite (2001), Magnani (1996, 2002), Machado (2013), Paz (2016), Silva (2015), Sato (2012), Simmel (1983), Vedana (2004, 2008, 2013, 2017) and Velho (2013, 2011). From the Urban Anthropology perspective, this work emphasizes the discussions about the public space appropriations and the sociabilities and strategies in the free fair sale. The qualitative research had the main method the ethnographic description that also used the photographic camera the research tool. The aim was to observe and understand the social practices and activities developed by the marketers by perceiving the selling strategies used to offer merchandise in each of these sectors. The focus of the research was restricted to the observation of social relations between marketers and customers, those who sell and who buy at the fair. The free fair happens weekly on Mondays and attracts a large number of different people from the municipality and from surrounding towns. The public space of the fair enchants all the people who pass through it, because of the variety of goods, colors, smells, sounds and tastes, besides being a stage for diverse social, religious, cultural and political manifestations. In this heterogeneous context of people, goods and cultural manifestations, that the marketers use varied strategies to sell their merchandise, and at the same time strengthen the ties of sociability with the customers.