Empreendedorismo feminino: um estudo sobre o perfil das mulheres empreendedoras informais no município de Solânea - PB

Abstract

Entrepreneurship is a topic that has been much debated, it is seen as an instrument of economic and social development. The individual who undertakes does not seek only economic development, he seeks a change of life. In this way many women choose to undertake to improve their financial situation and to feel more participative before the society. These entrepreneurial women have characteristics differentiated from other people, characteristics that for David McClelland (1972), form the entrepreneurial profile. In his behavioral studies, this researcher highlighted the main characteristics that make up the entrepreneurial profile and developed a measurement instrument that is internationally recognized. In this perspective, this research had as main objective to identify the characteristics of the behavior of informal entrepreneurial women in the municipality of Solânea-PB. This research is characterized for its purposes as descriptive and has a quantitative approach. The data collection instrument used was the questionnaire developed by David McClelland and the data collected were analyzed through Microsoft Office Excel 2016. Regarding the results, we identified the entrepreneurial characteristics present in the interviewees and it was found that in the vast majority these women have an entrepreneurial profile, although they have difficulty in taking calculated risks and obtaining a good network of contacts. It was also found that most entrepreneurs have a medium level of education, and one of their greatest difficulties is the lack of a network of contacts which makes them handle the business alone