Balanced Scorecard: um estudo de caso comparativo entre construtoras de grande e pequeno porte da Grande João Pessoa

Abstract

The present study sought to compare the use of the Balanced Scorecard as a methodology of strategic management for a construction company small of Paraíba. It was developed a case study of two construction companies, a large one with operations in three states, which already use the Balanced Scorecard and other small to highlight the organizational planning and operations of these entities, as well, reporting in the scenarios discussed for the development of both parties, on the basis of use the perspectives of the BSC. The research was able to report issues about the use of resources in relation to the structural development is necessary to achieve the next level of organizational awareness for development in all aspects of the company. We have also tried to present such as are outlined in their goals and strategies in the market.