Desbrava: interface de aplicativo de incentivo ao turismo de experiência na Paraíba

Abstract

The present work was based on the App4Society extension project, coordinated by Prof. Dr. Ayla Débora Rebouças, where the interface development of an application aimed at encouraging tourism experience in Paraíba was addressed. As a growing area, experience tourism in Paraíba is still underdeveloped compared to national initiatives. In parallel, we follow the evolution of digital media and the emergence of mobile applications, seeking to make life easier for users in various everyday situations. In the development of this project, it is possible to analyze developed panels, analysis of similar products, as well as data collection material to understand the potential user of the application, so that the product under development could be adapted to it. Through the use of experience design (UX), interface design (UI), graphic design and information architecture tools, the Desbrava application was developed, which aims to provide the user with a platform for registration and use of the various segments. of experience tourism in Paraíba. This project is also integrated with aspects related to the use of colors, typography, layout and graphic-visual composition, as well as its prototyping and availability for development by programmers and professionals in related areas of technology.