Friburgo’s Açaí: Um caso de ensino sobre MRP

Abstract

The present case for teaching aims to provide students with the experience of management by analyzing Friburgo’s Açaí, a food business, specializing in the sale of portions of acai. The company aims to establish in the market, becoming a reference in the city of João Pessoa - PB, where located. Matias, Friburgo’s owner and manager, has some managerial difficulties regarding demand control and planning of materials requirements for the perfect your business, which leads to customer conflicts and dissatisfaction same, lawsuits and concerns about the future of the organization. Matthias, his wife and staff are faced with a dilemma: how to reverse the situation and how to that the company can stay in the market? The case was developed for use in business training, technical and academic level, in particular undergraduate students Management and Production Engineering courses, both latos sensu and stricto sensu The debate includes topics such as demand forecasting, product structure tree and materials need planning that can be addressed in the disciplines of Production and Operations Administration and Production Planning and Control.