Olindart: conexão entre realidade aumentada (AR) e QR code para desenvolvimento e ampliação do alcance da produção da economia criativa da cidade de Olinda (PE)

Abstract

Augmented Reality (AR) is being more intense in everyday people’s life by many apps and electronic games. This research proposes to bring emergent technologies close to the Tourism sector and areas related to Creative Economy (CE). The main objective of this research is applying AR resources with QR Code and geolocation services to solve visitors and tourist’s problems that reaches Olinda (PE). From Qualitative Research, using critical act-research, by interviewing 39 tourists by non-deterministic method and meetings with representatives from Olinda’s City Hall to understand and apply Software Engineering and HCI (Human-centred Interaction) to purpose the MVP (Minimum Valuable Product). Problems at street signs, outdate information and imprecise, poor and simple description of products and services, worst relationship with foreigners due to lack of communication and underestimated potential of the technical resources amplifies the argument of the implementation of OlindART’s platform, not only in Olinda, but at any place in the World by geolocation and QR Code to signalization in real time. By the conclusion of OlindART’s platform perceives the possibility to finish problems presented at this research. The citizens dream to have access to high quality information about the city and the Olinda’s City Hall needs updated data to make assertive decisions about the public management.