A Cidade-Fábrica como agente fomentador de uma microcoleção de vestuário

Abstract

This present conclusion paper describes the development stages of a microcolection of clothing based on the history and culture of the Rio Tinto /PB city. Earlier Researchs have confirmed that after the closure of the Companhia de Tecidos, the city’s productivity is no longer explored in its economic sense and its memory is not recognized inside and outside the north coast. The cultural and historical potential of Rio Tinto city suffers with the lack of valorization of its social design projects, and design material. From this social problem, which is connected to the Brazilian’s and Paraiba´s fashion increase, we observed the opportunity to propose through the design a product capable to bring facilities and to modify the self-esteem of the local inhabitants, apart from disclose the city of Rio Tinto. For this project we used a mix of methodologies seeking for the method acccording to the nature of each item. The theoretical foundation applied in this report consists of topics such as: social design, fashion design, history of Rio Tinto and territory and design. The analysis will be present through: identity markers, target audience (by the persona technique), competitor and fabrics of the old city’s factory. In the pre-project stage, we used participatory design methods and we started the process of croquis creation, where were chosen two dresses for the technique detailing. Ultimately we approached the marketing compound of the microcolection.