Calçado feminino para terceira idade

Abstract

This work has as main objective the development of a female shoe, however analyze marketing possibilities of implementing a new aspect of the market and products, which has a core audience aged women. This will be evidenced studies on direct and indirectly the behavior and life of these older, plus an intrinsic valuation of products used by these ladies, in order to understand and know them better. However there is the opportunity to generate a product that has distinct characteristics reality of products that are launched this public. Soon questions are raised regarding the use, application, ergonomic, aesthetic and fashion. This opportunity arises from an assessment in relation to the growth of this defilement in Brazil and the world, without an accompanying growth of products and services designed for this group of people. Initially, information was collected to a theoretical basis, linked to the elderly population, Ergonomics, structure, and trends Fashion among others, whose purpose was to conceptualize alternatives footwear this audience.