Nível de satisfação de alunos nos Box de Crossfit® em João Pessoa /PB

Abstract

The CrossFit® is represented by constantly varying high intensity functional movements, which makes use of gymnastics exercises, Olympic weight lifting and aerobic activities such as running. The present study aims to verify the level of customer satisfaction of CrossFit® regarding the service provided by the places where they practice, the sample was composed by CrossFit® practitioners of the academies located in the city of João Pessoa. The study was done through a questionnaire with the Servqual method, where it seeks to identify 5 points: answer, guarantee, tangibility, empathy and reliability, seeking to respond to what corresponds to customer satisfaction. With the results of the research, it is considered that the boxes analyzed are not so distant from the one desired by their users, but they are still lacking in what is expected to return to the client, since there were negative results.