Potencial empreendedor dos profissionais do setor contábil e financeiro das indústrias cerâmicas de João Pessoa

Abstract

In the current competitive scenario in the business world, companies need to present their differentials more and more to be more competitive and stand out in their markets. In this way, entrepreneurship and intra-entrepreneurship emerge as a means of enabling people to succeed in their business as a differential factor. The research aimed to understand the entrepreneurial / intrapreneurial profile of accounting and financial professionals from the ceramic and porcelain industrie located in the city of João Pessoa; out of more than 300 employees in the group, a sample of 25 employees was selected, consisting of: 5 employees in the tax sector, 2 employees in the cost sector, 1 employee in the budget sector, 1 employee in the internal control sector, 7 employees in the accounting sector, 1 controller and 8 employees in the finance area. In such a way, the present work had as objective to verify the entrepreneurial and intraentrepreneurial potential of the managers and collaborators of the controllership and financial sector of the ceramic industries of João Pessoa. As a result, it was realized that there is a potential to be explored in the employees of this research and this potential was compared between managers and collaborators, showing a difference between both.