#EUVOUCOMZÉ: ANÁLISE SEMIÓTICA DO DISCURSO ELEITORAL DE ZÉ MARANHÃO

Abstract

Social media has provided new forms of social interaction. In this context, it is wise to observe how virtual reality influences human language in the way one writes and reads and therefore in the way politics operates. From this viewpoint, this work analysis the political discourse texts circulated on Zé Maranhão’s Facebook page, who was running for governor in the state of Paraíba 2018 election during his official campaign. We As a result, we obtained a deeper understanding of the functioning of the political campaign in cyberspace in Paraíba, taking into account the main values and themes conveyed by the candidate during his campaign, who projected the image of a friendly politician that would rule by the people. The candidate claimed to be at a disadvantage at that moment and pledged that if he were elected, he would improve the state by affirming that he had already done a lot in the past and that in the future he would do even more. Consequently, in order to do it, he needed the "trust" of the "people", the main enunciatee of the campaign.