Perfil dos gestores nas assessorias esportivas de João Pessoa PB

Abstract

Sports management is an evolving theme that has generated a significant interest to be deepened. In this context, sports advisory services appear as the stage for professionals in this area, where there has been a continuous linear growth of both professionals and the demand for these services. The aim of this study is to evaluate the profile of sports advisory managers in the city of João Pessoa. The research is qualitative, transversal and descriptive. The sample consisted of five advisors from the city of João Pessoa. The variables investigated were: gender, age, academic background, interviewees' life course, manager's duties and difficulties encountered in management. Analyzed through semi-structured interview. Of the managers interviewed 90% are male and 10% female, the predominant age of managers is between 40 and 59 years. As for training beyond graduation, 10% of managers had a degree in another area, not in physical education, but in administration and specialization in people management, and not acting as a physical education professional. They were unanimous in stating that their biggest difficulties were with the financial side, such as making collections. Another difficulty encountered was in managing the time devoted to marketing (90%), in addition to having difficulties with social media, 100% see social media as your biggest publicity. Therefore, according to the results found, it is clear the need for administrative knowledge associated with the physical education professional so that they can perform their position.