A influência do marketing na obesidade infantil.

Abstract

Childhood obesity is considered a worldwide public health problem, which is increasing, reaching children of all ages, sex, ethnicity and family income. Studies show that marketing directed at children is an important factor associated with obesity, especially when it is allied to sedentary lifestyle. Marketing has as main objective to influence the parents in the purchase of announced products. Most of the products advertised are made up of ultraprocessed foods, which contain large amounts of fats, sugars and sodium that adversely affect the health of children. The study was a case-control study, conducted with a group of 100 children, aged 6 to 8 years old, in several places in the city of João Pessoa. The information was obtained through the application of two questionnaires intended for parents and children and the obtaining of anthropometric measurements. From the obtained data it was possible to observe the negative effect that the ultraprocessed foods advertised cause in the children and the relation with the childhood obesity.