Programa de Relações Públicas para a Comunidade Thiago Nery

Abstract

Life in society requires organization so that social cycles and processes are completed and effective. When propagating a message it is necessary that it reaches clearly to whom it is intended. Therefore, there is a need to be concerned with the communication processes and with the continuity and strengthening of the relationship between individuals who work together for some cause. For the elaboration of strategies that facilitate the evolution of these relationships and the correct interpretation of the speeches issued, the Public Relations professional contributes positively, for knowing the tools appropriate for each objective, and for their sensitivity in the quest to understand the needs specific to each audience. In view of this need, the present work consists of the construction of a Public Relations Program for the Community Thiago Nery, João Pessoa - PB, who often coexists with the participation of social projects that contribute to the shortcomings left by the welfare state - responsible for providing favorable conditions for survival and life in society. Faced with the reality experienced in much of the world with the Coronavirus pandemic, actions of active social projects in the community have increased significantly. Based on institutional research and analyzes of the daily lives of Thiago Nery residents, three actions were propose the improvement of communication processes in the community and one more action directed towards awareness of the Coronavirus, which have not been completely carried out due to the social isolation measures imposed for the non-propagation of Covid-19 disease. From this elaboration it was possible to observe the importance of communication well designed for the legitimate understanding of some message addressed to audiences different, as well as the possibility of using simple tools in the resolutions of communication noise.