Colorismo e Juventude Negra: a influência dos sentidos atribuídos pela produção midiática na construção das identidades

Abstract

Understanding identity from the social factors in which it is formed and manifested, it is put to think about how the young black person builds his identity within a structurally racist society that prioritizes whiteness, through the perspective of colorism or pigmentocracy, as an interracial segregation system based on skin tone. From this, the research aims to understand how the meanings attributed by media production within a pigmentocracy logic influences the construction of the identity of the young black person. To execute the work were interviewed 5 young people who identified themselves as black using the snowball sampling methodology. As a research tool, a semi-structured interview was carried out online using the Google Meet platform, containing socio-demographic data and questions that address the research objectives. The analysis of the collected data was carried out using the Content Analysis methodology as a qualitative data treatment technique. The results revealed that the construction of black identity is influenced by colorism, being the media an important tool for the production of meanings in this process, especially the new media, such as social media, for expanding the space of speech and participation of black youth. It is considered, then, that this production brings with it the potential to contribute to discussions and reflections about the experiences of young black people, seeing and valuing a narrative of plurality of blackness.