Programa de Relações Públicas para a empresa Design & Vidros.

Abstract

Nowadays, the ways of communication are constantly expanding, as companies are exploring various media in order to remain in the market where they are inserted. However, for the best use and efficiency of tools, the presence of a Public Relations professional is essential to manage the communication and to make the public absorb what the company has to offer. In this context, this work consists in the elaboration and execution of a Public Relations Program for the company Design & Vidros, with the purpose of improving the relationship with its public and to increase the company's publicity in the market. The starting point was a briefing and an opinion poll with the company's clients, which helped to identify which audience we were dealing with, as well as show their preferences and whether they are satisfied. From the collected data, a diagnosis was made detecting the existing problems and allowing strategies to be drawn up for the Public Relations Program. The actions implemented were aimed at meeting the needs of the company and improving its operation. This was done by creating a business profile in the WhatsApp application, optimizing the use of the digital media Instagram, plywood, m, creating a new visual identity for the company, and finally creating a specific action for the company and customer relationship, and for performing this action was sent to the customers a thank you message for the use of the products and services. With the accomplishment of this work, it was possible to emphasize the importance of the Public Relations professional to establish the relationship with the public in a strategic way, as well as the management of the organization in the market praising for its good image.