Programa de Relações Públicas para a empresa Mix Arretado.

Abstract

Nowadays, the organizations have been looking to get closer to your main public throughout technology and communication. Gastronomic companies are no different. In order to win and retain their public, are in the search of using communication as the main goal to achieve its objectives. To further its relationships with their patrons/employees, through digital media and and in some cases, folkmarketing, in the folk-communication context. All the strategic planning were elaborated by public relations students from UFPB, to Mix Arretado Company. It was based on the theoretical study and applied practices in the process of public relations learning to the local market. The project was divided in four categories: data collect, quality research, research analysis and the creation of a public relations program. Those actions were only possible through the results obtained in the institutional research, which contributed to the apprehension of the practices, relationships and values established by the company. This project shows how important it is the public relations professional inside an organization, as its knowledge will serve as the foundation for a good communication management inside it.