Marketing em Unidade da Informação: uma análise das estratégias de marketing nas mídias sociais da Biblioteca Setorial do Centro de Ciências Sociais Aplicadas da Universidade Federal da Paraíba (CCSA/UFPB)

Abstract

The Information Units have through the Digital Marketing plus a means of promotion, dissemination and access to Information. Such units use og Digital Marketing to stay close to their users, as well as enhance online services. Therefore, the present study aims to analyze the Social Media, exclusively Instagram, from the Sectoral Library Birilo Borba of the Center for Applied Social Sciences of the Federal University of Paraíba (BSBB/CCSA-UFPB), with the purpose of verifying the interactions between April 2018 and March 2019, of the users of this library with the Instagram page that it maintains. The research carried out is of a bibliographic and descriptive nature, under a quantitative and qualitative methodological approach. It concludes that the Marketing of Information through Social Media, at present, is essential for users to have a way to access Information and, mainly, to realize that technologies are essential means for the dissemination of Information.