A Representação da Informação na Plataforma OLX: a Indexação Colaborativa e os Ruídos Possíveis

Abstract

The purpose of this article is to analyze the information representation process on the OLX platform. Understood as a place of negotiations on the Internet, OLX relies on the collaboration of its users to organize its flow of information, from the posts of its products and services. In this process, we identified a fragility in indexing work by transforming the sellers users into indexers, sometimes compromising the process of information retrieval. Thus, we observed six specific cases of representation of information, specifically observing the title of the posts, understanding that, from grammatical misconceptions, there is a difficulty in recovering the data, influencing and compromising, by Consequence, the speed of sales. The results indicate the existence of problems that interfere in the process of collaborative indexing of this platform.